Indira Gandhi National Open University (IGNOU) 2007 B.A AMK1 keting - Question Paper

AMK1 Marketing June 2007

Application Oriented Course
Time : two hours
Maximum Marks : 50

Note : Attempt both Part A and Part B.

PART A

ans both the ques..

1. Write short notes on any 2 of the subsequent (Marks (5+5)

(a) Bases of segmenting organisational markets

(b) Criticism of packaging

(c) Break-even analysis method of price determination

(d) Functions of channels of distribution

2. Distinguish ranging from any 2 of the subsequent (Marks 5+ 5)

(a) Suppliers and Intermediaries

(b) Family branding and Individual branding

(c) FOB factory pricing and Uniform delivered Rricing

(d) Merchant middlemen and Mercantile middlemen

PART B

ans any 3 of the subsequent ques..

3.Briefly discuss the stages in consumer buying process.How does this process differ in the case of convenience goods and speciality goods? (Marks 5+5)

4. What is product life cycle ? discuss how you change marketing mix during various stages of product life cycle. (Marks 4+6)

5. discuss different factors that affect price determinatio. (Marks 10)

6. Narrate the total systems approach to physical distribution. How is it various from the total cost approach of physical distribution ? (Mark 5+ 5)

7. discuss different factors that you consider while selecting the medium of advertising. (Mark 10)

8. What factors do you take into account while deciding about the promotion mix for your product ? Brielly discuss them. (Mark 10)

Earning:   Approval pending.