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All India Management Association (AIMA) 2007 M.B.A Marketing Management Business Ethics

Friday, 01 February 2013 11:35Web
(e) All (I), (II), (III) and (IV) above.


25. Which of the subsequent financial frauds can be detected by comparing financial statements over a period of time, examining unusual journal entries, verifying supporting sales documents and unusual sales transactions?
(a) Fraudulent asset evaluations
(b) Concealed liabilities and expenses
(c) Fictitious revenues
(d) Fraudulent timing differences
(e) Fraudulent disclosures or omissions.


26. Which of the subsequent is known as an assessment of the social impact of a corporation on society?
(a) Social audit
(b) Venture philanthropy
(c) Social initiative
(d) Ethical audit
(e) Cause-related marketing.


27. The enlightenment matrix is used to measure corporate giving. As per the matrix, a company that is high in philanthropy and high in self-interest is involved in which of the subsequent activities?
(a) Social responsibility
(b) Pure philanthropy
(c) Cause-related marketing
(d) Enlightened self-interest
(e) Community involvement.


28. Which of the subsequent is the main purpose of corporate governance?
(a) Disbursement of organizational resources to individuals based on positive contributions made to the organization
(b) To adopt new technology
(c) To maximize shareholder value
(d) To separate ownership and management control of organizations
(e) To ensure that regulatory frameworks are adhered to.


29. In which of the subsequent corporate governance models, do financial institutions have a major say in governance mechanism?
(a) Anglo-American model
(b) German model
(c) Japanese model
(d) Indian model
(e) Russian model.


30. Which of the subsequent pertains to the ‘conformance role’ of a director?
(a) It is a tricky role as it involves the director monitoring and evaluating his own performance
(b) The director acting as a source of know-how expertise and external info
(c) Outside directors act as the eye of the board to the external world
(d) The outside directors representing the company on public forums or committees
(e) The director catering to the needs of the corporation for networking, representing and adding status.



END OF part A

part B : Caselets (50 Marks)

• This part consists of ques. with serial number one – six .
• Answer all ques..
• Marks are indicated against every ques..
• Detailed explanations should form part of your ans.



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