All India Management Association (AIMA) 2007 M.B.A Marketing Management Business Ethics
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(a) Only (I) above
(b) Both (I) and (IV) above
(c) Both (II) and (III) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
13. Marketing mix which includes 4P’s is crucial for the marketing decision making process. Assembling and managing these 4P’s is an important task for any marketer. Marketing mix also includes the service aspects of
I. People.
II. Action.
III. Process.
(a) Only (I) above
(b) Only (II) above
(c) Only (III) above
(d) Both (I) and (III) above
(e) All (I), (II) and (III) above.
14. The decisions taken at Fashions Ltd. were always influenced by Mr. Pratap, uncle of Mr. Rahul who owns the company. Mr. Pratap was held responsible along with the board directors for the acts of the company. Mr. Pratap is playing the role of which of the subsequent kinds of directors?
(a) Non-executive director
(b) Alternate director
(c) Shadow director
(d) Associate director
(e) Representative director.
15. Corporate codes are voluntary to organizations and enhance the freedom to address any problem such as employees’ safety and health, workers rights, etc. A corporate code can be developed in different formats. Which of the subsequent formats reflects the company’s policies on certain problems concerning suppliers, contractors and buying agents?
(a) Circulated letters
(b) Special documents
(c) Management philosophy statements
(d) Purchase orders
(e) Compliance codes.
16. The stakeholders of an organization are all those who participate in a few way in the activities of the organization. A company’s relationship with which of the subsequent stakeholders must be based on mutual respect to foster long-term stability in return for value, quality, competitiveness and reliability?
(a) Creditors
(b) Suppliers
(c) Community
(d) Employees
(e) Competitors.
17. The board of directors can exercise a few powers on behalf of the company. Which of the subsequent powers can be exercised only with the consent of the company at the general meeting?
| Earning: Approval pending. |
