All India Management Association (AIMA) 2007 M.B.A Marketing Management Introduction to Management - I - Question Paper

(e) Strategies.


46. Objectives state the end outcomes to be achieved by the organization. They form a network as well as a
hierarchy. Which of the subsequent is at the top of the hierarchy of objectives?
(a) Socio economic purpose
(b) Business mission
(c) Key outcome areas
(d) Individual objectives
(e) Unit objectives.


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47. Robert K. Kalz identified 4 types of skills for administrators: technical, design, human and
conceptual. Which of the subsequent pertain(s) to human skills?
I. The ability of a person to work well with other people in a group.
II. The ability of a person to think and conceptualize abstract situations.
III. The ability of a person to carryout a specific activity with knowledge of methods, processes and
procedures.
(a) Only (I) above
(b) Only (II) above
(c) Only (III) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.


48. The Strategic Business Unit (SBU) is a major latest form of organization structure adopted by several
companies. Which of the subsequent is not actual with respect to SBUs?
(a) It is a distinct business entity
(b) It can be managed independently
(c) Its mission is identical as that of a parent company
(d) It has well described competitor groups
(e) It has an improper size.


49. Despite the many advantages of planning, there are certain pitfalls in its process. All of the subsequent
would be considered pitfalls in the planning process other than
(a) It may be characterized by flawed forecasting of future conditions
(b) Planning objectives may cease to be pertinent to the organization
(c) It may involve desired objectives that are no longer optimal for the organization
(d) It may lead to improved managerial skill levels
(e) The bureaucracy of the process can impede its success.


50. Decision-making is the process by which a course of action is opted so as to deal with a specific
problem. It is a systematic process and involves a series of steps. Which of the subsequent is the 1st step in

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