All India Management Association (AIMA) 2007 M.B.A Marketing Management Introduction to Management - I - Question Paper

(e) There are great differences in products, in terms of features, manufactured by different suppliers.


36. Which of the subsequent approaches to management emphasized the human element, thus viewing the
organization from an individual’s point of view?
(a) Management science approach
(b) Scientific approach
(c) Administrative approach
(d) Systems approach
(e) Behavioral approach.


37. Which of the subsequent is not a variable that determines the improper span of control for managers?
(a) Communication flow
(b) Task complexity
(c) Management style preferences
(d) Expenses
(e) Hierarchy levels.


38. Henry R. Towne was 1 of the prominent contributors to pre-classical management thought. Which of
the subsequent did Henry R. Towne advocate/propose?
(a) Division of labor
(b) Legislative reforms to improve working conditions of labor
(c) Profit-sharing plan
(d) Study of management
(e) Emphasis on the importance of business skills for running a business.


39. Suchitra Electronics Corporation is a consumer durables company. It is a market leader in the television
and audio systems market and has decided to enter the mobile phones business. The responsibility of the
development of the diversification strategy which is a corporate level strategy, would be that of
(a) Board of directors
(b) Supervisory level managers
(c) Middle level managers
(d) Top management in association with the strategic planning personnel of the organization
(e) Front line staff.


40. Which of the subsequent decision-making models states that instead of searching for the perfect or ideal
decision, managers frequently settle for 1 that will adequately serve their purposes?
(a) Incremental Model
(b) Garbage-can Model
(c) Satisficing Model
(d) Rational Model
(e) Group Decision-making Model.


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41. Jasmine beauty soaps division is a business unit of Jasmine Corporation. The soaps division initially
gained a few market share. Eventually, in a span of three years it gained a relatively high market share in a

Earning:   Approval pending.