All India Management Association (AIMA) 2007 M.B.A Marketing Management Introduction to Management - I - Question Paper

(c) Line authority
(d) Departmentation
(e) Grapevine.


30. Which of the subsequent refers to a system of shared values, assumptions, beliefs, and norms that unite
the members of an organization?
(a) Organizational change
(b) Communication
(c) Organization restructuring
(d) Corporate social responsibility
(e) Organization culture.


31. Which of the subsequent is the process of significantly reducing the layers of middle management,
increasing the span of control, and shrinking the size of the workforce for purposes of improving its
efficiency and effectiveness?
(a) Restructuring
(b) Controlling
(c) Negative entropy
(d) Equifinality
(e) Downsizing.


32. Strategies can be formulated at different levels in an organization. Which of the subsequent
strategies/approaches is a rational and analytical approach and involves the valuation of the different
business units of an organization by its top management?
(a) Values based approach
(b) BCG matrix approach
(c) Business level strategies
(d) Functional level strategies
(e) Corporate portfolio approach.


33. Which of the subsequent is not a factor that affects ethical/unethical behavior?
(a) Individual characteristics
(b) Stage of moral development
(c) Ethical hotline
(d) Organizational culture
(e) problem intensity.


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34. When Sony 1st introduced the laser disk as a new way to view movies, it was classified as a ________
because it had high market attractiveness but low relative market share. The product was eventually
withdrawn from the market place as VHS technology and DVDs became more popular.
(a) ques. mark
(b) Star
(c) Cash cow
(d) Dog
(e) Cat.


35. The bargaining power of buyers, as defined by Porter, is high when
(a) There are only a few players in the industry
(b) Their purchases form a large chunk of the sellers’ total sales
(c) There are no substitutes for products being purchased
(d) Products or services are critical to the buyer’s business

Earning:   Approval pending.