All India Management Association (AIMA) 2007 M.B.A Marketing Management Introduction to Management - I - Question Paper

command?
(a) Staff authority
(b) Referent power
(c) Line authority
(d) Functional authority
(e) Expert power.


25. Major social responsibility areas in which businesses can become involved include
I. Consumer affairs.
II. Pollution control.
III. Natural resource conservation.
(a) Only (II) above
(b) Both (I) and (II) above
(c) Both (I) and (III) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.


26. Dell Computers’ decision to market its computers and laptops online through the internet and telephone
became its biggest advantage. The approach of Dell to sell only online is an example of a
(a) Business policy
(b) Business strategy
(c) Business plan
(d) Business environment assessment
(e) Marketing gimmick.


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27. Which of the subsequent is/are obstacles to the delegation process?
I. Obstacles related to supervisors.
II. Obstacles related to subordinates.
III. Obstacles related to the organization.
IV. Obstacles related to government regulation.
(a) Only (II) above
(b) Both (I) and (II) above
(c) Both (III) and (IV) above
(d) (I), (II) and (III) above
(e) All (I), (II), (III) and (IV) above.


28. Which of Fayol’s principles of management states that every employee must receive instructions from one
superior only?
(a) Unity of direction
(b) Discipline
(c) Unity of command
(d) Centralization
(e) Scalar chain.


29. The degree to which decision making is concentrated at a single point in the organization is referred to as
(a) Conflict
(b) Centralization

Earning:   Approval pending.