All India Management Association (AIMA) 2007 M.B.A Marketing Management Introduction to Management - I - Question Paper

(c) Corporate culture
(d) Functions
(e) Mission.


19. An executive while making a decision regarding channel selection for distributing a product assesses the
nature and size of risk involved in choosing the particular channel before selecting the best choice.
Which of the subsequent techniques is being used by the executive?
(a) Preference theory
(b) Risk analysis
(c) Linear programming
(d) Decision tree
(e) Utility theory.


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20. A business takes the inputs, processes and transforms them and provide the output. Which of the subsequent
is not considered as an input by the organization?
(a) Capital
(b) Goods and services
(c) Labor
(d) Raw materials
(e) Market info.


21. A firm’s external environment usually consists of customers, competitors and suppliers. Analyzing the
external environment and the organization’s resources are usually part of
(a) The functional level planning process
(b) The financial planning process
(c) Determining the mission of the business
(d) The strategic planning process
(e) Shop floor control.


22. Single-use plans are aimed at achieving a specific goal and designed to meet the needs of a unique
situation. Which of the subsequent is/are not included in single-use plans?
I. Budgets.
II. Programs.
III. Procedures.
IV. Policies.
(a) Only (IV) above
(b) Both (I) and (II) above
(c) Both (II) and (III) above
(d) Both (III) and (IV) above
(e) (II), (III) and (IV) above.


23. Max Weber, a German sociologist, believed that effective organizations had a formal structure and
followed a predefined set of rules and regulations. He identified these organizations as
(a) Informal
(b) Bureaucratic
(c) Authoritative
(d) Hierarchical
(e) Bottomup.


24. Which of the subsequent is the employer-employee authority relationship that follows the chain of

Earning:   Approval pending.