All India Management Association (AIMA) 2007 M.B.A Marketing Management Introduction to Management - I - Question Paper

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ques. Paper
Introduction to Management - I (MB1A1): October 2007
• ans all 100 ques..
• every ques. carries 1 mark.
1. An organization that has 4 sales regions, North, Midwest, South, and Southwest is using which
departmentation?
(a) Functional
(b) Product
(c) Customer
(d) Geographic
(e) Matrix.


2. Which of the subsequent decision-making techniques provides scientific criteria to estimate profitability of
an investment and to analyze cash inflows and cash outflows?
(a) Linear programming
(b) Queuing method
(c) Financial analysis
(d) Ratio analysis
(e) Break-even analysis.


3. Planning is an essential managerial function and should be provided due emphasis in order to make it more
effective. It forms the basis for other functions in the management process. Which of the subsequent
measures do not help in making the planning exercise more effective?
(a) Establishing the right climate for planning
(b) Setting up of clear and specific objectives
(c) Initiative at the top level
(d) Adopting a closed system approach
(e) Integration of long-term and short-term plans.


4. An organization that groups activities according to women’s footwear, men’s footwear, apparel,
accessories, and leggings would use
(a) Functional departmentation
(b) Process departmentation
(c) Customer departmentation
(d) Geographic departmentation
(e) Product departmentation.


5. Who among the subsequent are not stakeholders of an organization?
(a) Shareholders
(b) Competitors
(c) Customers
(d) Employees
(e) Suppliers.


6. “We encourage the use of environmentally safe materials” is an example of a
(a) Rule
(b) Procedure
(c) Policy
(d) Norm
(e) Program.


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7. The process of assessing the organization’s strategy and environmental demands and then determining
the improper organizational structure is called
(a) Organizational development
(b) Organizational design
(c) Organizational chart
(d) Organizational theory
(e) Organizational culture.


8. Plans can be classified in a number of ways, on the basis of the organization level, the frequency of use
and their time-frame. Based on the organizational level, plans that apply to the entire organization, that
establish the organization’s overall objectives, and that seek to position the organization in terms of its

Earning:   Approval pending.