All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - exam paper

35. The final wrap-up of a long report generally has separate parts called “summary,” “conclusions,” and
“recommendations.” Which of the subsequent is not actual regarding summary, conclusions and recommendations in
a report?
(a) Summary includes the key findings of the report, paraphrased from the body and said in the order in
which they appear in the body
(b) Conclusion is the writer’s analysis of what the findings mean
(c) Recommendations are opinions based on cause and logic, about the course of action that should be taken
(d) If the report is organized deductively, the summary, conclusions, and recommendations are presented
before the body and are only reviewed briefly at the end
(e) If the report is organized inductively, the summary, conclusions, and recommendations are presented
before the body and are covered in brief.

36. An interview is a goal-oriented, interpersonal communication ranging from an interviewer and a respondent.
Conducting a successful interview requires 3 important skills: questioning, listening, and
(a) Mentoring
(b) Criticizing
(c) Summarizing
(d) Predicting
(e) Eliminating.

37. All business messages are essentially persuasive messages. After all, authors convey messages with the aim of
persuading learners to their point of view. In which of the subsequent situations can the persuasive message be seen
as negative?
(a) When ancient techniques are used for persuading a contemporary audience
(b) When message fails to persuade the target audience
(c) When it involves dishonest and unethical practices
(d) When target audience is resistant to the message
(e) When the presenter of the message looks arrogant.

38. Whatever kind of letter 1 is writing, it is always advisable to plan the letter with fundamentals of letter writing in
mind such as knowledge of the subject, audience, and purpose. A good beginning for an order letter would be
(a) Please send the subsequent items
(b) Hi! My name is Rajdeep, and I'd like to place an order
(c) Enclosed is a check for Rs. 4000
(d) Do you offer discounts for volume purchases?
(e) Will you be able to process my order on time?

39. The key to effective communication is determining your audience’s needs and responding to them. Which of the

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