All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - exam paper

(d) A study of how particular words have an impact on the receivers
(e) A study of symbols used in various languages.

27. Sara is deciding whether to prepare a memo to announce a new procedure or to hold a staff meeting to explain how
the new procedure should be implemented. Sara is involved in which segment of the communication process?
(a) Message encoding
(b) Message transmission
(c) Idea formation
(d) Message decoding
(e) Message reception.

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28. The communication ranging from the interviewer and the respondent should be guided by certain ethical guidelines.
Which of the subsequent is/are not the guideline(s) to the respondent response?
I. Don’t be dishonest.
II. Don’t waste the interviewer’s time.
III. Don’t be controlling or overbearing.
(a) Only (I) above
(b) Only (II) above
(c) Only (III) above
(d) Both (I) and (II) above
(e) Both (II) and (III) above.

29. In which of the subsequent situations are requests considered routine?
(a) When a request is made at lowest once every day during a company's regular operating hours
(b) When a request has something to do with schedules
(c) When a request involves doing what is part of the normal course of business
(d) When a request is made at lowest once a month
(e) When a request is made by lower level people in the organization.

30. When you write effective request letters using the direct approach, you should
(a) Not apologize for being overbearing
(b) Focus on the actions you want learners to take in response to your request
(c) Have more than 1 purpose in writing the document
(d) Place a few of your goals in the middle of your document so the learner will presume the goal mentioned in
your 1st snippet is the most important one
(e) Be self centered and not see the perspective from the point of view of learners.

31. To predict possible audience responses to what you will say demands that you ask the crucial question: “To what
extent are the members of the audience likely to be similar?” Which of the subsequent ques. will lowest help the

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