All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - exam paper

(b) A letter of acknowledgement is needed if the orders cannot be filled quickly
(c) When sending individualized letters of acknowledgement is not possible, companies typically send a copy
of the sales order
(d) Routine acknowledgements require individualized letters
(e) Most companies which develop the habit of saying “yes” to all orders, their letters become too artificial.

23. The minutes of the previous meeting is sometimes circulated along with the agenda. If the minutes is not sent
along with the agenda, it is learn out by which of the following, when the meeting starts?
(a) Manager
(b) Director
(c) Chairperson
(d) Secretary
(e) Chief executive officer.

24. You have identified the position for which you would like to apply. You have prepared an effective resume. The
next step is to write a letter of application. Which of the subsequent is not a quality of well-written application
letter?
(a) The letter should contain phrases depicting recent info about developments in the company
(b) The letter should be limited to 1 page
(c) The letter should be addressed to the person, not to the title
(d) The letter should not use ‘you’ attitude
(e) The letter should emphasize on the job requirement.

25. Disagreements and following conflicts arise because individuals see, hear and interpret things differently.
Success of the organization depends on how these conflicts can be used for the benefit of the organization. In this
process, sometimes to resolve the conflict you need to satisfy both the parties to the greatest degree. Then your
approach must be
(a) Avoiding
(b) Competing
(c) Accommodating
(d) Collaborating
(e) Compromising.

26. Non-verbal communication is described as the communication, which is not conveyed using words but by our facial
expressions, body movements, tone of the voice etc. The study of the non-verbal symbols is divided into three
main areas: paralanguage, proxemics, and kinesics. What does kinesics mean?
(a) A study of the tone of voice, the loudness, rate of speech, etc.,
(b) A study of how people use the physical space around them
(c) A study of body moments and facial expressions

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