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All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - exam paper

Friday, 01 February 2013 11:10Web
and
(a) Job analysis
(b) Future analysis
(c) Profit analysis
(d) Remuneration analysis
(e) Family analysis.

17. Listening is the most frequent, perhaps the most important kind of on-the-job communication. But, there are many
barriers to the effective listening. Which of the subsequent is not an attitudinal barrier to listening?
(a) Prejudices
(b) Preoccupation with other matters
(c) Unclear, nonspecific message
(d) A casual attitude
(e) Egocentrism.

18. Unspoken part of the communication closely follows the spoken part of the communication. When we are
speaking, our eyes also communicate a lot. While speaking to somebody, a few times we maintain eye contact;
sometimes we won’t be able to maintain eye contact. Maintaining eye contact is generally perceived as an
indication of
(a) Honesty
(b) Ruthlessness
(c) Sadness
(d) Happiness
(e) Aggression.

19. There are different forms of communication. They are either suggestive and persuasive or directive or authoritative
in nature. Which of the subsequent purposes of communication is not persuasive and suggestive in nature?
(a) Coordination of tasks
(b) Sharing of info
(c) issue solving
(d) info about procedures
(e)
Conflict resolution.

20. Which of the subsequent interviews becomes necessary when there are disruptive issues that need to be
curtailed?
(a) Employment interview
(b) Counseling interview
(c) Performance appraisal interview
(d) Disciplinary interview
(e) Persuasive interview.

4
21. As in a few persuasive letters, the primary purpose of a collection letter is to get action - in this case, payment. A
secondary goal is to maintain a customer’s goodwill. The subsequent sentence “Keep your part of the agreement.”
“Send your check today”, is used in which of the subsequent stages of collection series?
(a) Reminder
(b) Appeal
(c) Repeal
(d) Inquiry
(e) Urgency.

22. Which of the subsequent is not actual regarding favorable response to an order letter?
(a) Orders can be acknowledged by shipping the order, no acknowledgement letter is needed in such case



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