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All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - exam paper

Friday, 01 February 2013 11:10Web
(c) (III), (II), (I), (V) and (IV)
(d) (III), (IV), (I), (II), and (V)
(e) (IV), (II), (V), (III), and (I).

6. The most general statement of the speech is called “core statement” and the lowest general statements are called
(a) Main points
(b) Sub points
(c) Trivial points
(d) Extra points
(e) Ordinary points.

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7. How do you deal with your own views and individual style when you communicate with outsiders on behalf of
your company?
(a) You should subordinate your own views and individual style to the interests and style of your company
(b) You should express your own views and individual style
(c) You should ask the company to replace and match its views and style with your own
(d) You should forget your own views and style
(e) You should speak as little as possible.

8. Which of the subsequent is not the main goal while responding to a request that involves a potential sale?
(a) Responding to the immediate request
(b) Conveying a good impression of yourself
(c) Conveying a good impression of the firm
(d) Encouraging the sale
(e) Composing a “personal” reply.

9. Listening, like much of human behavior, tends to follow consistent trends. Most of us develop certain bad
listening habits that eventually create a trend. Which of the subsequent is not a common bad listening habit?
(a) Faking attention
(b) Listening only for facts
(c) Avoiding distraction
(d) Avoiding difficult and uninteresting material
(e) Focusing on delivery.

10. Non-verbal communication differs from verbal communication because it
(a) Is less reliable
(b) Is composed of words and grammar
(c) Has few rules and often occurs unconsciously
(d) Conveys less meaning than words
(e) Contains no emotional gestures.

11. There are many kinds of communication barriers. For the purpose of analysis, they are placed into different
categories. Which of the subsequent is not a issue caused by the sender?
(a) Lack of sufficient info the sender has about the subject
(b) Confusion in comprehending a message



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