All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - Question Paper

48. E Developed by John Dewey, this is a careful, systematic approach to a issue.
This approach involves 6 steps:
1. issue identification
2. issue analysis
3. Criteria selection
4. Solution generation
5. Solution valuation and selection
6. Solution implementation

49. C The simplest form of speech has essentially 2 ingredients: (1) a statement or
point that requires clarification, amplification or proof and (2) the materials that
clarify, amplify, or prove the statement.
A complex speech is simply a combination of such units revolving around an
even more general statement
50. C The dual purposes of any introduction are to alert the audience to the subject of
the speech and to arouse in the listeners a desire for the detailed info
contained in the body of the speech.
To promote the listener's comprehension of your ideas, and to maintain
attention at a high level, you should arrange the body of your speech into
worthwhile groupings.
So statement (III) is not actual about the introduction of the speech.

51. A Text visuals consist of words and help the audience follow the flow of various
ideas. Is actual about text visual aids. Remaining statements are actual about graphic
visuals. Graphic visual aid concentrate on main point only.

52. C The chronological or time trend has its greatest value in explanations of
processes, in presentation of historic events, and in relating personal
experiences.

53. A The process of identifying these ideas and arranging them in the right
sequence is known as outlining or organizing.

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54. E The subsequent statements are actual regarding inductive approach:
• In the inductive approach, the evidence is placed 1st so as to lead up to
the main idea.
• If the audience is likely to be resistant - displeased, uninterested, or
unwilling - the author would have better outcomes with the inductive (or
indirect) approach.
If you are sending bad news to outsiders, for example, an indirect approach is
probably the best.

55. B “You” attitude imply think and write from the reader's point of view.
56. D The 2 groups of claim letter are routine claims and persuasive claims.
57. C The word productive does not convey a negative idea.
58. A When author asks for something to which they think they are entitled, the letter
is called a claim letter.

59. D When a response to a claim letter is favorable, ideas must be presented in the
subsequent sequence:
• Reveal the good news in the 1st sentence.
• discuss the circumstances.
• Close on a pleasant, forward looking note.

60. A After composing a buffer for a bad news letter, the subsequent ques. should
be asked for evaluating the buffer:
• Is it pleasant?
• Is it relevant?
• Is it neutral?

61. B Without empathy for the audience's feelings, it is hard to gain its cooperation or
persuade it to accept tough decisions.

62. E Urgency stage uses deductive approach mostly.
63. D Statements (I) and (III) are pertaining to introducing the product division of the
message.

64. A The subsequent is actual regarding convincing-evidence portion of the letter:
• Evidence presented must not only be authentic, it must also sound
authentic.
• In certain cases, the use of facts and figures can be powerful but not in all
cases.
• Readers’ must not be overboard with tech. data.

65. D Understanding involves adaptability and skill in human relations.
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66. C The selling procedure includes 4 steps:
• Getting the readers' Attention.(A)
Introducing the product and arousing Interest in it. (I)
Generating Desire for the product through convincing evidence. (D)
Encouraging Action. (A)

67. A Collection letter asks the learner to pay for what they have received.
68. E Open punctuation use no punctuation after either the salutation or the
complimentary close.

69. A The subsequent are actual regarding last snippet of a letter:
• It should be kept short but not long.
• It must indicate specific action wanted.
• It must encourage quick action.

70. C Electronic resumes are scanned for input into a database. To ensure
effective scanning, a sans serif font like Helvetica should be used and the size
of the font should range ranging from 10 and 14 points. Italics, shadow lettering,
underlining, horizontal or vertical lines and bullets should be avoided.

71. A The quality of focusing on the learner and his needs rather than on one’s own
wishes is known as you- attitude. Therefore, choice (a) is the accurate ans.

72. E All the provided info is to be included in the education part of a resume.
73. D The career objective of an applicant is usually represented as – ‘To find a
management position in the info systems division of a major corporation
or consulting firm’. Hence, choice (d) is the ans.

74. B A memo is a written message designed to give a quick, convenient way for
personnel to communicate with every other.

75. A In this context, verbally means communicated orally. Verbatim means word by
word. In business, nothing is agreed to visually. And how can a businessman
agree to anything when he or his representative has not been present? ‘In
absentia’ is therefore not the accurate ans. Nothing is ever agreed to ad hoc,
i.e., on a temporary basis. Appointments can be made ad hoc, though.

76. B Shorts letter should have wider side margins than long letters.
77. C Salutation and complimentary close are omitted in simplified block letter
format.
78. D When the sales letter or announcement letter is sent out to many people, a
general salutation may be used, say, Dear Customer, Dear Policyholder etc. All
other choices are actual regarding salutation.
79. A In summary of qualifications, 1 has to current his educational qualifications
with valuable work habits that he has acquired. Therefore choice (a) is the
accurate ans.
80. E Postscript is a special part in the letter format.
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81. C Statements (I) and (III) are actual regarding the guidelines for constructing a
periodic report memo. Statement (II) is incorrect. That is, the form should be
designed so that it can be duplicated. Therefore, choice (c) is the accurate ans.
82. E The subsequent are included in title page of the report:
• The title of the report
• The date of submission
• The name and position of the author
• The principal learner
83. B It simply defines the topics covered in the table of contents, giving equal
coverage to every is actual regarding descriptive abstract.
84. C The table of contents will give the only guide to the report’s structure,
coverage and pagination.
85. C In glossary the words and phrases used in reports are described separately.
86. E Report organization part is a road map that enables learners to anticipate every
turn in the report.
87. D The subsequent are actual regarding persuasive messages:
• All business messages are essentially persuasive messages.
• To give incentive for action, persuasive messages require more space.
Statement (II) is not actual because persuasive messages are usually longer than
routine messages but not shorter than routine messages.
88. B Statements (I) and (II) are relating to career analysis. Statement (III) relates to
‘matching personal needs with job profile’ and statement (IV) relates to self
analysis. Therefore choice (b) is the accurate ans.
89. E Analytical reports (scientific research, feasibility reports, real-estate appraisals)
current attempts to solve issues.
Informational reports (annual reports, monthly financial reports, reports on
personnel absenteeism) carry objective info from 1 area of an
organization to a different
90. B The statement of purpose describes what the report should accomplish.
91. C To determine the precise nature of the problem, explore your report assignment
using the subsequent ques. in defining the issue of the purpose step :
• What needs to be determined?
• Why is the problem important?
• Who is involved in the situation?
• Where is the trouble located?
• When did it start?
• How did the situation originate?
92. A Relative merit: When the assignment involves evaluating how well different
options meet your criteria, the natural way to structure your analysis is by
focusing on the criteria. All the other statements are related to hypothesis.
93. A Expletive is called as filler word that has no real meaning in the sentence.
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94. D The “multiple-range bar chart,” also called comparative or cluster bar
chart, is useful for expressing data that change over time. The multiple -range
bar chart is especially effective in comparing more than 1 volume (set of
data) at every point along the x-axis, compares the frequency of reported
injuries at 3 plants over an entire year.
The “stacked-bar chart,” also called component, 100 percent, or segmented bar
chart. When you want to show how various facts (components) contribute to a
total figure, the stacked-bar chart is desirable. This graphic is particularly
useful when components for more than 1 time period are being compared.
The “simple bar chart” (also called single-range bar chart) is an effective
graphic device for volumes.
95. C The “simple bar chart” (also called single-range bar chart) is an effective
graphic device for volumes.
The “multiple-range bar chart,” also called comparative or cluster bar chart,
is useful for expressing data that change over time. The multiple -range bar
chart is especially effective in comparing more than 1 volume (set of data) at
every point along the x-axis, compares the frequency of reported injuries at
three plants over an entire year.
The “stacked-bar chart,” also called component, 100 percent, or segmented bar
chart. When you want to show how various facts (components) contribute to a
total figure, the stacked-bar chart is desirable. This graphic is particularly
useful when components for more than 1 time period are being compared.
96. B Certain phrases are burdened with modifiers that do not sensibly replace
anything in the sentence. Such modifiers are called dangling modifiers.
97. E The concluding sentence of the snippet usually restates the main idea in a
various way. While the other phrases substantiate the main argument, the
concluding statement is a summing up of sorts.
98. A To write the body of the essay, you must arrange your ideas. Here an outline
can be off immense help.
99. E A gantt chart is a horizontal bar chart that graphically displays time
relationships. Time is displayed on the horizontal axis and tasks are shown on
the vertical axis. The length of the bars depicts the amount of time they
represent. Gantt charts give a method for determining the sequence and
particular actions that need to be taken to achieve a provided objective.
100. D Broadly, an introduction should
• Capture the reader's attention.
• current the thesis statement (main idea).
• provide the learner an idea of what material will follow.
• Hint at how the writing is organized.

Earning:   Approval pending.