All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - Question Paper

49. There are different problems to be considered when selecting and organizing materials as core statement. The simplest
form of speech has which of the subsequent essential ingredients?
I. A statement or point that requires clarification, amplification or proof.
II. The materials that clarify, amplify, or prove the statement.
III. A combination of such units that revolves around an even more general statement.
(a) Only (I) above
(b) Only (III) above
(c) Both (I) and (II) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.

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50. Systematic arrangement of material is crucial in informative speaking if the listener is to retain the info
presented. The purpose(s) of any introduction is/are to
I. Alert the audience to the subject of the speech.
II. Arouse in the listeners a desire for the detailed info.
III. Promote the listener’s comprehension of your ideas.
(a) Only (I) above
(b) Only (III) above
(c) Both (I) and (II) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.

51. Most formal speeches and presentations incorporate visual aids. Visual aids dramatically increase the audience’s
ability to absorb and remember info. Which of the subsequent is not a benefit of graphic visuals?
(a) Help the audience follow the flow of various ideas in extended way
(b) Illustrate the main points
(c) Help the audience grasp numerical data
(d) Help the audience grasp info
(e) Help the audience to understand the info that is very hard to follow.

52. To promote the listener’s comprehension of the ideas, and to maintain attention at a high level, the presenter should
arrange the body of his/her speech into worthwhile groupings. The chronological trend has its greatest value in
explanation of processes such as
I. Historic events.

Earning:   Approval pending.