All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness - I - Question Paper

(a) Age
(b) Economic level
(c) Listening skills
(d) Needs of the learner
(e) Culture.

5. A process of communication consists of chain of events that are broken into different steps. In the 1st step of the
communication process,
(a) The sender decides what to say
(b) The sender has an idea
(c) The sender selects a medium of transmission
(d) The sender transmits the message
(e) The sender decides how to encode the message.

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6. The chief advantage of oral communication is
(a) The ability to plan and control the message
(b) The opportunity to meet an audience’s info needs
(c) The ability to transmit highly complex messages
(d) The opportunity for immediate feedback
(e) The opportunity to have control over the audience.

7. While sailing through her software presentation to the new employees, Jill noticed a stony glaze on the eyes of a few
listeners. She then slowed down, reviewed the main points and paused to encourage ques.. Jill was striving to
overcome communication barriers by
(a) Questioning her assumptions, biases, and prejudices
(b) Improving her language and listening skills
(c) Creating an environment for useful feedback
(d) Reducing physical distractions
(e) Showing her leadership skills.

8. There are many ways in which organizational communication flows. In which of the following, communication
flows ranging from the units or individuals of the identical hierarchical level?
(a) Lateral communication
(b) Upward communication
(c) Downward communication
(d) Informal communication
(e) Grapevine.

9. Although every communication situation is unique, there are a few basic methods for dealing with communication
barriers. Which of the subsequent is not a method of dealing with communication barrier?
(a) Know your subject
(b) Focus on the purpose
(c) Impose your ideas
(d) Be organized
(e) Know your audience.

10. How a author can achieve audience-oriented writing to convey his message effectively?
(a) By organizing the message convenient to learners

Earning:   Approval pending.