All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness – II - Question Paper

and scheduling them and the 3rd phase of planning involves monitoring the
use of time.
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39. B issue decomposition techniques: These techniques are used to identify the
different dimensions of a issue and frame a compatible solution that
considers all of them. These techniques ensure that the opted solution is
acceptable in a particular situation.
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40. B The underlying concept of mind mapping is to generate ideas by branching and
learning to think in new ways.
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41. E Lateral thinking techniques:
a) Identifying options
b) Challenging facts and assumptions
c) Negating the obvious
d) Focusing on starting and special areas
e) Postponing judgment.
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42. C Statements (I) and (III) are not actual. Too many revolutionary ideas bring chaos
in the work environment and too many evolutionary ideas kill creativity.
Innovations can be both scientific and managerial. Innovation is the process
where the outcome is described.
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43. B People have mental blocks that obstruct their thought process. Unblocking
technique involves enhancing clarity of thinking and generating creative ideas
by removing these mental blocks.
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44. B Synectics uses several mechanisms to enhance creativity. The issue is
clearly described to the group and brainstorming is used to generate solutions. If
this does not throw up a solution, then the PAU mechanism is used.
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45. C In guided visualization technique, the participants should not use any verbal or
text messages.
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46. C In Intrapreneurship a senior manager periodically reviews the status of the
project.
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47. E All the 3 components are vital for being creative < TOP
48. A The fear of failure is a barrier to creativity. This is the fear of the idea being
rejected and it may outcome in projects getting delayed.
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49. D choices a, b, c and e come under the 4 important rules for conducting
brainstorming sessions. choice d comes under the Delphi technique.
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50. B Parallel groups are used to bring in various viewpoints or designs for a
particular situation. These types of groups are used in advertising in designing
products, or in projects with require creative or innovative ideas.
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51. C Statements (I) and (II) are actual regarding emotional intelligence and career
development. Statement (III) relates to emotional intelligence and leadership.
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52. B Emotions can be both positive and negative. They can’t be negative in an
organization.
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53. C choice (c ) is not the ability or the 4 branches of emotional intelligence.It is
a definition provided by Goleman who defined emotional intelligence as “ a
capacity for recognizing our own feelings and those of others, for motivating
ourselves, and for managing emotions well in ourselves and in our
relationships”. All other choices are concepts of 4 branches of emotional
intelligence identified by Mayer and Salovey.
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54. D Inevitability is the among the Peter Frosts 7 ‘ins’ which define negative
emotions. All other choices are positive emotions.
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55. A The lower part of the brain which is called subcortex is the center of emotions.
While the upper part of the brain is the center for intellectual intelligence.
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56. A In the preparation stage all the necessary competencies that need to be
developed should be identified. Personal goals should be described in clear terms
for employee belongs to ‘Training stage’. In this stage the support and
guidance of colleagues, superiors and the management is critical, the
application of the skills studied during this stage are applied in true job
situations belongs to ‘Application stage’. In this stage the essentials for
identifying the programs that need to be improved and retaining those that are
effective belongs to ‘Evaluation stage’.
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57. E All the statements are actual regarding the guidelines to be followed in building
emotionally intelligent teams.
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58. E choice (e) is not actual as Golemam’s theory helps to predict and develop the
characteristic features that differentiate exceptional performers form others at
any level of job. But, it does not treat all the employees equally irrespective of
their performance level. All other choices are actual with regard to Goleman’s
emotional intelligence model.
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59. E Try to spend less time with people who criticize and make fun of feelings of
others. All other choices are among the suggestions to improve emotional
intelligence at a personal level
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60. E The reward and recognition programs for those in the lower level are cash
incentives because they can be motivated only by cash incentives and not by
holiday packages and certificate of appreciation.
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61. A Increase in conflicts is the consequence of the existence of the negative
emotion but it is not a negative emotion.
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62. C Statements (I) and (III) relate to personal competence. Statement (II) relates to
social competence. Therefore choice (c ) is the accurate ans.
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63. C In organization people have to take additional responsibility which arises out
of a particular situation. Though they are in addition to the regular duties and
not part of the job description, it helps them to learn additional skills proving
beneficial to career advancement.
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64. D Reason: Managers should have an understanding of the interests of
subordinates in all matters relating to the organization.
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65. C For a few problems organizational problems like reducing costs or imposing certain
unpopular decisions which are in the interests of the organization, this
approach may be preferred.
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66. C Time pressure can affect the interpersonal interactions ranging from 2 persons to
a great extent. This is especially actual when everyone is busy and has no time to
get feedback on the work done.
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67. A Managers have to be aware of their own qualities- their strengths and
weaknesses. This is known as self awareness.
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68. D A transaction is a unit of communication and TA is the analysis of
communication ranging from individuals.
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69. C Statements (I) and (II) are actual regarding the steps followed in reverse
brainstorming. Statements (III) relates to guided visualization.
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70. E Listening is a positive stroke. Negative strokes are sometimes considered
better than no strokes at all.
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71. A The payoff is the hidden advantage which motivates the players to participate
in games.
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72. A I am not ok, you’re ok is a life position where people view themselves as
inferior to others. Those who continue on to live with this life position develop an
inferiority complex and believe that they cannot do anything properly. They
will be at the mercy of others throughout their life.
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73. A When a message from a specific ego state of a person receives an expected
response from the specific ego state of the other person. It is called a
complementary trasaction.
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74. B While trying to avoid conflict or accommodate the demand of a different person,
interpersonal skills are not very critical.
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75. D The Parent ego state is the ‘taught’ concept, the Child ego state is the ‘felt’
concept, and Adult ego state is the ‘learned’ concept.
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76. A In collaborative approach, the basic assumption is that conflict is a natural part
of life and that it can be solved.
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77. E Assertiveness is not essentially needed in solving issues in organizations is
not actual. Assertiveness is essential in solving issues in organizations in such
a way that all the parties concerned are able to come out of the situation
reasonable satisfied.
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78. B Desire to be great: Many organizations build pride among their employees and
motivate them to do something great. People have a great desire to contribute
to something lasting and are motivated naturally when they feel that they are
working on something important, rare and marvelous.
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79. C Frontline staff rarely have opportunities for career advancement. Since the only
thing that connects them with the company is the pay check, they care little for
the company’s long-term performance.
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80. B The 1st step for preventing a crisis is ‘plan for a crisis’ and this starts with
identifying all the possible causes for a crisis.
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81. E Smoldering crisis outcome from employee issues like boycotting work, strike
by employees to achieve their demands etc.
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82. B The ‘Nine Faces of Leadership’ are charisma, individual consideration,
intellectual stimulation, courage, dependability, flexibility, integrity, judgment,
and respect for others. According to individual consideration: The ability to
coach, advice and teach people and to help the newcomers in the organization.
It also includes the skill to listen actively. Therefore choice (b) is the accurate
answer.
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83. D Conflicts arise in an organization because people compete for work, resources,
authority, recognition and safety.
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84. E A leadership vision can be evolved by analyzing past experiences, learning
from the current situation, and by anticipating the future.
< TOP
85. E All the choices are actual with regard to the points to remember while attempting
to persuade a follower.
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86. E All the statements are actual. < TOP
87. E choice (e) visioning skill is not a conflict resolution skill. < TOP
88. D Even after conducting market research and test marketing, many of the new
products that are launched in the market fail. This can develop into a crisis for
the company as it may reason huge losses.
< TOP
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89. D Statements (II) and (III) are actual regarding charismatics. Whereas, statement (I)
is not actual. They are emotional yet rational.
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90. E Leaders should not make every decision themselves. They should delegate
responsibility to those who deserve it. This provide the staff greater confidence.
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91. C Hostile Takeover Attempt: Many organizations, especially those that have
domination in the market, try to take over other smaller companies.
Suchtakeover attempts can turn out to be a serious crisis for these smaller
companies.
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92. D A CEO who is overly conservative in his/her approach discourages creative
initiatives that come with a certain level of risk. And other managers and
employees in the organization also adopt the identical approach.
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93. A The use of eyes in the process of communication is called oculesics. < TOP
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94. C In societies with high uncertainty avoidance, people do not like taking risks.
Employees are given with job security and high retirement benefits. The
managers encourage strict supervision or work and provide clear instructions to
employees. All employees, on their part, adhere to the rules and regulations.
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95. C Use of humor in a business meeting in Japan may not be appreciated and strict
adherence to professionalism is needed. However, in American culture humor
may be used as an attempt to create an immediate rapport ranging from parties in
business meetings.
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96. A There are 4 principles underlying the model that Beamer proposed:
- Cultures can be studied
- Cultures are complete and rational
- All cultures are equally suitable
- A person who is culturally fluent can accept that cultural prejudice
always exists.
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97. D Statements (II) and (III) are actual regarding the style of communication.
Whereas, statement (I) is not actual. As the communication style depends partly
on whether the addressees make a high or low contribution in the
communication process.
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98. A Language barriers: Language creates potential issues to managers intending
to enter foreign markets.
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99. D Statements (II) and (III) are actual regarding masculinity Vs Femininity.
Statement (I) is false. Assertivenss and competitiveness are considered as male
values but not female values.
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100. C Statements (I) and (II) are actual with regard to symbolism. Statement (III)
relates to para language.

Earning:   Approval pending.