Amrita Vishwa Vidyapeetham 2007 M.B.A keting Management MB 120 - Question Paper

M.B.A Marketing Management MB 120 May 2007
Time : 3 hours Maximum : 100 marks
part A — (5 * eight = 40 marks)
ans any 5 ques..
All ques. carry equal marks.
1. What are the salient features of services?
2. How would you analyse Health care marketing opportunities?
3. Write short notes on :
(a) Factors that influence pricing-Hospital services.
(b) Process in Hospital services.
4. Distinguish ranging from ‘‘Differentiated Marketing’’ and ‘‘Undifferentiated marketing’’.
5. What customer Relationship Management Really comprises?
6. Discuss the delivery system in health care services.
7. What are the components of services marketing Mix for Hospital services - discuss briefly.
8. How can you segment the market for Health care services -Discuss?
part B — (4 ? 15 = 60 marks)
ans any 4 ques..
All ques. carry equal marks.
9. Discuss the importance (significance) of services marketing.
10. Explain the implementing and controlling process in the Health care marketing.
11. Discuss the elements of service-mix in Health care organisation.
12. Explain the steps involved in developing a new product/services in a health care organisation.
13. Discuss Franchising in Hospital services marketing.
14. Define promotion, and explain the systematic approach for promoting Health care institutions.
15. What is internal marketing? discuss briefly the components of internal marketing?

Earning:   Approval pending.