University of Mumbai 2005 M.Com Marketing Strategies and Plans ( - I)'05 - Question Paper

M.Com (Part I) Examination, April 2005
Marketing Strategies and Plans

N.B.
(1) Attempt any 2 ques. from every part.
(2) All ques. carry equal marks.
(3) ans to the 2 part must be written in the identical ans book.


part – I


1. describe ‘Marketing Strategy’ and discuss the features, need and importance of marketing strategy. (20)

2. What is a Strategic Business Unit? explain any 2 models employed in strategic planning of a business enterprise. (20)

3. discuss the importance of market segmentation. Identify and explain the different bases for segmentation the consumer market. (20)

4. explain the different external environmental factors influencing strategic marketing process. (20)


SECTON – II

5. discuss the concept of Product Life Cycle. explain the strategies adopted by marketer during the introductory stage of the product life cycle. (20)

6. define the factor determining selection of distribution channel. Enumerate the steps involved in designing a channel strategy. (20)

7. explain in detail the different pricing strategies and policies adopted by a business firm under various marketing situations.(20)

8. Write notes on any 2 of the following: (20)

(a) Elements of Promotion Mix
(b) Marketing Control Process
(c) Product Positioning Strategies
(d) issue of Rural Marketing.

Earning:   Approval pending.