University of Mumbai 2005 M.Com Marketing Strategies and Plans ( - I) '05 - Question Paper

M.Com (Part I) Examination, October 2005
Marketing Strategies and Plans

N.B.
(1) Attempt any 2 ques. from every part.
(2) All ques. carry equal marks.
(3) ans both parts in the identical ans book.


part – I


1. As a Marketing Manager state the importance and provide a guideline for marketing strategy in a business plan. Highlight the integration of different departments with Marketing Department for a successful marketing strategy.

2. discuss the concept of Strategic Business Unit (SBU). explain the different approaches used for allocation of resources to SBU.

3. With reference to business scenario in India, explain the different prevailing micro and macro environment that business houses have to face.

4. elaborate the issues that Indian marketers face in tapping the rural markets? Enumerate the factors responsible for the latest growth of rural markets.


part – II


5. Identify the reasons due to which new product fail in the market. discuss the characteristic of a good brand. And explain the ways of branding a product.

6. elaborate the functions that distribution channels perform? Also explain the factors influencing the channel selections.

7. discuss the objective of a firm tries to achieve through pricing. explain the different factors affecting pricing strategies.

8. Write short note on any 2 of the following:

(a) Impact of globalization on Indian market.
(b) Service Marketing
(c) Product Life Cycle
(d) Promotion Mix

Earning:   Approval pending.