University of Mumbai 2006 M.Com Marketing Strategies and Plans ( - I)'06 - Question Paper

M.Com (Part I) Examination, April 2006
Marketing Strategies and Plans

N.B.
(1) Attempt any 2 ques. from every part.
(2) All ques. carry equal marks.
(3) ans both parts in the identical ans book.


part – I


1. discuss the term ‘Marketing Strategy’. explain the nature, importance and steps in the strategic market planning process.

2. explain the impact of External Environment on the decision making process of the marketing team team of any business unit. provide suitable examples to support your ans.

3. discuss the marginal cost analysis and the break-even analysis as part of the financial aspects of marketing.

4. elaborate the bases for segmenting consumer market? Enumerate the steps in developing a segmentation strategy and also list the limitation in market.


part – II


5. explain the marketing strategies for product management during the different product life cycle stages, also discuss PLC.

6. Enumerate the importance of distribution channels. elaborate the factors that influence channel selection?

7. ‘Market needs to be evaluated on a regular basis’. elaborate the tools and techniques for marketing control? Also explain the kinds of marketing control.

8. Write notes on any two:-

(a) Rural Marketing in India
(b) Methods for allocation of resources to SBU
(c) Role of Elements of Promotion Mix.
(d) Pricing Methods.

Earning:   Approval pending.