University of Mumbai 2008 M.Com Accounting and Finance (Part I) , (17-10-) Strategic Management (Revised ) - Question Paper

M.Com (Part I) Examination, October 2008 (17-10-2008)
Strategic Management (Revised Course)

Con.4035 (a)-08.
Paper Code: AN-1280
Marks: 100
Time: 03 Hr.

N. B.
1) All ques. are compulsory and carry equal marks.
2) Deceptive subject-matter shall be treated as unfair means.


1.
a) discuss by concept of business policy as a sound foundation of business management. What factor should be considered in designing a comprehensive policy? (10 Marks)

b) Distinguish ranging from the traditional management and strategic management. (10 Marks)



2.
a) Why environmental analysis is essential in strategic formation? (10 Marks)

b) discuss the concept of mission, objective and target. (10 Marks)

OR

2. discuss the term strategic option. How corporate portfolio analysis does helps in strategic choice? (20 Marks)


3.
a) discuss the concept of integration strategy. (10 Marks)

b) What is modernization of strategy? Does it provide due consideration to the modernization of the mind set of the management? (10 Marks)

OR

3.
a) What is meant by ‘Turnaround’? How can it be brought about successfully? (10 Marks)

b) discuss the concept of BCG matrix. (10 Marks)


4.
a) Management of change is a great challenge. How to go about it without antagonizing the people? (10 Marks)

b) describe strategic valuation and control. discuss the relevance of budgetary control. (10 Marks)

OR

4. discuss the detail PERT & CPM techniques by bringing out their merits and limits. (10 Marks)

5. learn the case carefully and ans the ques. provided below:-

“Dakshinayan” is a hotel, having traditional glory for past 73 years in Matunga. It is owned by a joint family and managed by 3 generation’s
The youngest heir Venkatesh is a foreign return M.B.A. and is highly ambitious to enter into the family business, but entirely novel approach.
Ignoring the reluctance of a few senior family members, he conducted the SWOT analysis of the business with the help of management students.
The study reveled that, the image of “Dakshinayan” which was once an asset, had now become the limiting factor. the SWOT Team observed that-
i) The hotel had a local and limited market.
ii) There was rarely any variation in the standardized food and stoic service.
iii) Almost all the patrons were of 30 or above the age and mostly from working middle class.
iv) The hotel lacked the modern jovial ambience; as such young generation never visited the hotel.
Venkatesh felt the urgent need for modernization in the existing set-up which was strongly opposed by the uncles. Then Venkatesh thought of diversification. He wants to attract the young generation, offering not only need based service or consumer surplus, but consumer-delight. 1 thing is certain. Family ties are so strong that, he wants to branch out, but also want to keep the roots in the family. The ques. is how can old and new, traditional and radical be blended? He has offered a few plans.
--To have a retail outlet of Indian fast food.
--To open a modern coffee shop.
--To give various regional food on day-to-day basis.
He has 2 years before the 75th year viz. “Amrut-mahotsawa” and he is eager to bring in modernization and diversification in the family.

Questions:
1) What is meant by diversification? (06 Marks)

2) How can Venkatesh modernize his business, and still retain the Indian identity and traditional glory? (04 Marks)

3) Can new tool and techniques, new machines and gadgets bring in real modernization? What is the essence of modernization? (06 Marks)

4) In India, modernization means only Westernization or Americanization. Comment. (04 Marks)

Earning:   Approval pending.