University of Mumbai 2005 M.B.A Business Administration Exports keting -2004 - Question Paper

Time: three Hours October – 2004 Marks: 100

N.B.:
(1) All ques. are compulsory.
(2) Figures to the right indicate marks.


Q.1.
a) ans in brief (any four) :­

(i) GSP.
(ii) SAARC countries.
(iii) Indirect Exporting.
(iv) Export House.
(v) EXIM Policy.
(vi) Product.
(vii) Negative List of Exports.
(viii) Product Life Cycle. 8

b) State with reasons whether the subsequent statements are actual or False (any three) :­
(i) Marketing Research does not play any important role in promoting the exports.
(ii) Tariffs are harmful for world trade.
(iii) Trade Blocs are good for regional cooperation among members.
(iv) Advertising is personal presentation.
(v) The main item of export of MMTC is iron-core.
(vi) elaborate the functions of an export house? 6

Q.2. ans the subsequent ques. (any three) 18
(a) describe Export Marketing and discuss its features.
(b) Suggest measures to improve India’s share in the world export trade.
(c) What is WTO? elaborate the general implications of WTO?
(d) What is Trade Bloc? explain its effects on world trade.
(e) discuss the merits and demerits of direct exporting.
(f) elaborate the functions of an export house.

Q.3. ans any 3 of the following: 18
(a) discuss in brief broad features of EXIM Policy 2002-2007.
(b) elaborate the main packaging decisions in Export Marketing?
(c) Write short notes on: (i) Brand Piracy; (ii) Marketing Mix.
(d) describe Service and discuss the characteristics of Services.
(e) Write a note on Advertising in Export Marketing.
(f) Distinguish ranging from Manufacturer, Exporter, and Merchant Exporter.

part – II

Q.4. ans in brief (any four): 8
(i) What is BEP in export pricing?
(ii) What is discounting of bills?
(iii) What is ECGC?
(iv) What is ISO-9000?
(v) What is Proforma Invoice?
(vi) elaborate 100% EOUs?
(vii) What is meant by export promotion?
(viii) elaborate Free Trade Zones?

b) provide full forms of subsequent abbreviations: (6)
(i) NPC. (ii) EPCs. (iii) WTC. (iv) ITPO. (v) IRMAC (vi) IIP

Q.5. ans any 3 of the following: (18)
(a) Distinguish ranging from “Market Penetration” & “Market Skimming” pricing strategy.
(b) discuss the procedure involved in obtaining packing credit.
(c) discuss the various schemes of SIDBI.
(d) State the different methods of payments in export marketing.
(e) discuss the pre-shipment inspection procedure.
(f) State the procedure involved in realization of export proceeds.

Q.6. ans any 3 of the following: (18)
(a) discuss the meaning of SEZs and highlight the distinctive features of SEZs.
(b) What is Shipping Bill? discuss its kinds & important features.
(c) What is Consular Invoice? elaborate its benefits?
(d) elaborate EPZs? discuss their advantages to exporters.
(e) discuss the term ‘Deemed Exports’ and its benefits to Deemed Exporter.
(f) From the subsequent data compute the minimum FOB price in EURO.

Material Cost Rs. 2,10,000
Labour Cost Rs. 90,000
Local Transportation Rs. 12,000
Other Expenses Rs. 3,000
Profit Contribution 20% of FOB cost
Duty Drawback 5% of FOB price.

(1 EURO = Rs. 50/-)

Earning:   Approval pending.