University of Mumbai 2004 M.B.A Business Administration Exports keting - Question Paper

Time: three Hours March – 2004 Marks: 100


N.B. :
(1) All ques. are compulsory.
(2) Figures to the right indicate marks.

part I

Q. 1.
a) ans in brief (any four) :­
(i) State 4 requirements of an export manager.
(ii) State 4 benefits of Trade Blocs.
(iii) What is Services Marketing?
(iv) State 4 phases of product life cycle.
(v) provide full form of the subsequent abbreviations:
(a) DGFT (b) IRMAC (c) FIEO (d) ECGC
(vi) elaborate the objectives of EXIM Policy?
(vii) What is an Export House?
(viii) What is MMTC? eight

b) State with reasons whether the subsequent statements are actual or False (any three) :­
(i) Export marketing is dominated by MNCs and developed countries.
(ii) India is not the member of WTO.
(iii) International marketing is marketing beyond the national boundaries.
(iv) India is not a member of SAARC.
(v) Yearly revision of 5 year EXIM Policy is not needed.
(vi) Services Marketing includes financial institutions. six

Q. 2. ans the subsequent ( any three): 18
a) What is export marketing? discuss its features.
b) Distinguish ranging from direct exporting and indirect exporting.
c) Write short notes on:
(i) Non-tariff Barriers (ii) Objectives of Trading Blocs.
d) Suggest measures to improve India's share in the world export trade.
e) What is meant by GSP? Bring out its main features.
f) State and discuss the channels of distribution available for export business.

Q. 3. ans any 3 of the following: 18
a) elaborate the main export marketing organisations in India?
b) discuss the importance of packaging.
c) What is product planning? Why is it needed?
d) Write a note on negative list of exports.
e) Distinguish ranging from Export House and Trading House.
f) Write short notes on:
(i) State Trading Corporation of India (ii) Brand Piracy.

part II
Q. 4.
a) ans in brief (any four) :­ eight
(i) What is Packing Credit?
(ii) State 4 kinds of Letter of Credit.
(iii) What is ISO-9000?
(iv) State 4 functions of Chamber of Commerce relating to export promotion.
(v) What is EPGC?
(vi) What is Shipping Bill?
(vii) elaborate Free Trade Zones?
(viii) Mention any 4 services of C&F agent.

b) provide full forms of the subsequent abbreviations:
(i) SIDBI (ii) EOUs (iii) SIL
(iv) EPC (v) MPEDA (vi) IIFT six

Q. 5. ans any 3 of the following: 18
a) Distinguish ranging from FOB and CIF quotations.
b) discuss the procedure to find post-shipment finance.
c) elaborate the major lending programmes of EXIM Bank?
d) Write short note on factors determining payment terms.
e) elaborate the features of export promotion organisations?
f) discuss the registration procedure of ISO-9000.


Q. 6. ans any 3 of the following: 18
a) Briefly discuss the functions of WTC.
b) Write short notes on:
(i) Commodity Boards (ii) SEZs.
c) explain the role of the subsequent in export promotion:
(i) IIP (ii) ICA
d) State the incentives available to Indian exporters.
e) Distinguish ranging from Consular invoice and Certificate of origin.
f) compute the FOB price to be quoted to an importer from the subsequent details:
(i) Ex-factory cost Rs. 1,52,000/­-
(ii) Packing cost Rs. 28,000/-
(iii) Expenses upto loading Rs. 20,000/­-
(iv) Profit expected 21 % of FOB cost
(v) Duty Drawback 10% of FOB price
(vi) Conversion rate 1$ = Rs. 40/-

Earning:   Approval pending.