University of Mumbai 2006 B.Sc Information Technology Strategic IT Management - - - Question Paper
Q one is cumplosory
Solve four ques. from Q2 to Q 7
Marks 100
Duration three hours
1>>) t0*(c)-06. r\, |H nr MK-1Q932 to 10935
' (3 Hours) [Total Marks: 100
N.S.: (1) Question No. 1 is compulsory.
(2) Attempt any four questions from Q. Nos. 2 to 7
(3) All questions carry equal marks.
1. (a) Explain the meaning of the following terms in brief
(i) Strategic Intent
(ii) Competitive Intelligence
(iii) Mergers
(iv) Total Quality Management
(v) Market Segment.
(b) Explain with a diagram how are the strategic approaches undertaken to prepare 1or Future Market Conditions.
(c) Explain any five factors that influence the tempo of cross-company rivalry.
2. (a) What do you understand by Strategic Vision ? Why is Communicating the Strategic Vision" considered
to be an important step in the Strategic Management process ? Give an example to justify your answer,
(b) With reference to SWOT analysis, explain what do you understand by Strengths and Weaknesses". Mention any five signs of Competitive Strengths and any five signs of Competitive Weaknesses.
3. (a) Explain the following in detail
(i) Guerrilla Offensives
(ii) Preemptive Strikes.
(b) Why is there a need tor both Long Range Objectives and Short Range Objectives ? Why is Objective Setting preferred using Top-Down Approach ? Explain with aporopriate example.
4. (a) What are the factors to be considered in profilling an industry's economic features ? Explain any
eight of them.
(b) Explain the different strategies for local companies in emerging markets.
(c) Differentiate between "Unhealthy Cultures" and "Apaptive Cullures". "
5. (a) What do you understand by "Focused Strategies ? When is focusing attractive ? What are the
risks of a focused strategy ?
(b) What are the pitfalls of a differentiation strategy ?
(c) Which are the six factors to be considered to make the mos-t out of Strategic Alliances with Foreljn Partners ? Explain them in brief.
6. (a) Explain the ten commandments for crafting successful bt/sr.ess strategies.
(b) Explain the pros and cons of Unrelated Diversification.
(c) Explain the suitable competitive strategy options utilized in a fragmented industry ?
7. (a) What is the importance of a Mission Statement ? Give the mission statements of any two IT
organizations and explain them In brief.
' (b) What do you understand by the term Key Success Factor ? Mention any five key success factors ot an industry and explain them in brief.
(c) Explain what do you understand by the term Strategic Fit" ? Explain any two types of activities in detail where the Strategic Fit exists.
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