Utkal University 2010-1st Sem M.B.A keting Management- Question Paper

I (2yr) – MBA (DDCE) -6-MM
2010
Time: As in Programme
Full Marks:100
The ques. are of equal value.
ans any 5 ques..

1. What is the implications of increasing marketing activities today? define the benefits and limitations of this.
OR
Clearly discuss the marketing management process and state the importance of every elements of management process.

2. What is a 'Market' and how is a market classified? define features of various kinds of markets.
OR
How does study of consumer behaviour help the marketing managers strategic marketing planning? elaborate the personal and behavioral forces influence consumers' decision making process?

3. What is "Product Life Cycle" (PLC) and what is the importance of this in effective product planning as well as planning of other elements of marketing?
OR
elaborate the objectives of pricing and elaborate the various methods of pricing? define in detail any 1 method of pricing with a suitable example.

4. What is the latest pattern of promotion? How and why various organizations are adopting various techniques of promotion?
OR
Who is a wholesaler and elaborate his functions? Introduce various kinds of wholesalers.

5. How far the principles and techniques of marketing have been adopted by Service organizations in marketing of services? Illustrate your ans with suitable example.
OR
What is the importance of rural marketing and what were the issues and limitations of this? How modern philosophy and techniques of marketing have solved all such issues and limitations.

Earning:   Approval pending.