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Utkal University 2011-2nd Sem M.B.A Business Policy and Strategic Management- Question Paper

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Sem-ll(2Yr.) - MBA /y    (DDCE) 15

v    (BPSM)-NC

2011

Time; As in programme Full Marks: 100 The questions are of equal value.

Answei all questions.

1.    Define strategic management and highlight its features. What made the today's organisations to go for strategic planning ?

OR

Explain the concept of strategy. Explain with examples. How do strategic decisions differ from operating decisions and administrative decisions ?

2.    Define vision and mission What are the essential characteristics of a mission statement ? What are the different ways in which a mission statement can be formulated ? Elaborate with examples.

OR

QS-56/3    (Turnover)

What do you mean by SWOT analysis ? Why is it so important for strategic planning ? Give u dean picture of SWOT analysis for an Indian MNC wants to operate in Africa.

3.    What do you mean by business environment ? What are its elements ? Discuss the nature of environmental analysis for strategy formulation.

OR

What is an Envronmental Threat and Opportunfty Profile (ETOP) ? What purpose does it serve ? How is it going to reduce the risk of operating in a foreign country ? Elaborate with examples

4.    When the strategy is property implemented with the right organisation structure, the firm is more effective. Why or why not? Explain for each form of organisation structure, which type of strategy is the best fit ?

OR

In the implementation stage, on what basis should the types of tasks and decisions be assigned to different levels of managers ? Explain with suitable examples.

QS-56/3    (2)    Contd.

5. . Why evaluation and control of a strategy is important along with its implementation ? Suggest the control and evaluation process that help the monitor of progress of a plan.

OR

Differentiate between qualitative and quantitative evaluation of a strategy. At what stage both of them are done and what are their purposes ? Illustrate with examples.

-*--

QS-56/3 (600) (3) Senvll(2Yr.)-MBA

(DDCE) 15 (BPSM)-NC








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