University of Rajasthan 2008 B.B.A (PART 2 ) , - Question Paper

B.B.A(Pt II)
18 Mkt.Manag.II
B.B.A (Parat II) EXAMINATION, 2008
(Faculty of Commerce)
(10+2+3 Pattern)

2nd Paper

MARKETING MANAGEMENT

Time:Three Hour

Maximum Marks:100

Attemp 5 ques. in all.

ques. Nos. one and 2are compulsory.

1. ans every of the subsequent ques. in 50 words.

every ques. carries two marks

Q.1 What do you mean by 'marketing concept' ? [ two ]
Q.2 describe product mix. [ two ]
Q.3 describe product policy. [ two ]
Q.4 What do you meanby product planning ? [ two ]
Q.5 What do you mean by advertising ? [ two ]
Q.6 describe sales promotion . [ two ]
Q.7 describe distribution channels . [ two ]
Q.8 What do you mean by 'retailer' ? [ two ]
Q.9 What is physical distribution. [ two ]
Q.10 What is selling ? [ two ]

2. ans the subsequent ques. in 100 words. every ques. carries four marks.

Q.1 What is the distribution ranging from marketing and selling ? [ four ]
Q.2 Write a short note on 'marketing strategy'. [ four ]
Q.3 Write criteria for market segementation. [ four ]
Q.4 Write factors affecting product life cycle in short. [ four ]
Q.5 Write a short note on salesmanship. [ four ]

ans any 3 ques..

every ques. carries 20 marks.

Q.3 Define 'Marketing Management'. explain the functions ( 5+15 )
of marketing mangement.
Q.4 How is pricing policy formulated ? discuss the different methode of pricing a new product. ( 5+15 )
Q.5 What do you mean by 'Buyer Behaviour' ? discuss its different theories. ( 5+15 )
Q.6 Discuss the challenges of rural marketing in India. ( 20 )
Q.7 What do you understand by 'personal selling' ? discuss the selling process
in detail. ( 5+15 )

Earning:   Approval pending.