University of Mumbai 2006 B.A Economics EXPORT KETING - Question Paper

EXPORT MARKETING
April 2006
Time: three HoursMarks: 100
NB:
All ques. are compulsaory.
Figures to the right indicte maximum marks.

part I
Q.1 a) ans in brief. (any four) eight
i) Export House.
ii) MMTC.
iii) 4 features of foreign trade policy 2004-2009.
iv) Product.
v) Labelling.
vi) Suggest 4 measures to improve India's share in the World Trade.
vii) 4 objectives of Trading Bloc.
viii) Target Market
b) State with reasons, whether the subsequent statements are actual of false (any three) six
i) Import substitution helps to earn foreign exchange.
ii) Dumping refers to selling in foreign market at a price above domestic market price.
iii) Trading blocs and free international trade move together.
vi) Indirect exporting needs limited financial investment.
v) Every exporter has to register his name with RBI and find code number.
vi) Exporters are not in favour of long term export policy.
Q.2 ans any 3 from the subsequent 18
a) discuss the main issues faced by exporter in export marketing.
b) "Export act as an engine of econimic growth" - discuss.
c) elaborate the advantages of tariff barriers ?
d) What is G.S.P. ? discuss the features of G.S.P.
e) Write note on "NAFTA" as a trade bloc.
f) discuss the qualities of a successful export manager.
Q.3 ans any 3 from the subsequent 18
a) What is indirect exporting? discuss its advantages.
b) What is licencing ? discuss its advantages and disadvantages.
c) Distinguish ranging from merchant exporter and manufacturer exporter.
d) elaborate the implications of EXIM policy 2002-2007 ?
e) What is product planing ? discuss the need and importance of product planing.
f) discuss the importance of after-sales service in export market.
part II
Q.4 a) ans in brief. (any four) eight
i) ECGC.
ii) ARE-1 Form.
iii) Mate's receipt.
iv) Export worthy unit.
v) C & F Agent.
vi) DBK.
vii) Airway Bill.
viii) IRMAC Scheme.
b) provide full forms of the subsequent abbrevations six
i) EPCG
ii) OPEC
iii) IIFT
iv) STP
v) IBRD
vi) EIC
Q.5 ans any 3 from the subsequent 18
a) discuss any 2 kinds of pricing strategies.
b) What is pre-shipment finance ? elaborate its features ?
c) Write a note on non-fund based assistance given by commercial bank to exporter.
d) discuss the role played by SIDBI in export promotion.
e) What is letter of credit ? elaborate the advantages of letter of credit to the importer ?
f) What is ISO-9000 ? elaborate its advantages ?
Q.6 ans any 3 from the subsequent 18
a) What is commercial invioce ? What is the importance of commercial invoice ?
b) What is Shipping Bill ? discuss its importance and contents.
c) elaborate the various financial incentives available to the Indian exporter ?
d) Write a note on MPEDA and ICA.
e) What is SEZ ? discuss its features.
f) From the subsequent data compute minimum FOB price in US $:-
Cost of material Rs. 2,25,000
Cost of Labour Rs. 1,20,000
Local transport charges Rs. 18,000
Packing charges Rs. 12,000
Profit contribution Rs. 65,000
Duty Drawback 10% of FOB Price
Conversion Rate one US $ = Rs. 45

Earning:   Approval pending.