University of Mumbai 2007 B.A Commerce-III(il-07) - Question Paper

Commerce-III(April-07)

Con. 53-JL-635- 07.

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( 3 Hours )    [ Total Maries : IOC)

N*B. : (1) Attempt any six questions.

(2) Figures to the right indicate full marks.

1.    (a) Define marketing. Explain the benefits of marketing.

(b) Explain the different concepts of marketing. ...

2.    (a) What is marketing research ? Explain    advantages of marketing

research.

.(b) How does economic environment affecting marketing ?

3.    (a) State the importance of market segmentation.

(b) Explain the different types of buying motives.

4.    (a) State the factors influencing marketing channel selection.

(b) Explain the importance of packaging.

5.    (a) Describe the various strategies of product marketing.

(b) What is branding ? State the different branding objectives.

6.    (a) State and explain the pricing methods based on product.

(b) What are departmental stores ? Explain its advantages.

7.    (a) What are different types of retailers ?

(b) Distinguish between Skimming and Penetration Pricing.

8.    (a) Explain the functions of- sales management.

(b) Explain the importance of sales forecasting.    

9.    (a) What are different methods of training ?

(b) Discuss the importance of labelling and testing in marketing ?

10.    Write short notes on any four of the following :    20

(a)    Primary Data    (d) Changing Marketing Environment

(b)    Types of Markets    (e) Objectives of Selection

(c)    Consumer Behaviour    (f) Marketing Management.

[ 'EURN OVER

Attachment: university-of-mumbai-2007-b-a--50496-1.pdf

Earning:   Approval pending.