University of Mumbai 2007 B.A Business Comnication%28il-07%29 - Question Paper
Business Communication(April-07)
P4/RT-EX-07-190
N.B. : (1) Answer to the two sections should be written in the same answerbook.
(2) Figures to the right indicate full marks.
Section I
1. Write short notes on any three of the following 15
(a) Encoding and Decoding
(b) Upward Communication
(c) Oral Communication
(d) Telephone
(e) Grapevine
2. (a) What are the different barriers to Communication ? Explain physical barriers in detail. What steps 10
should be taken to overcome these barriers ?
Or
(b) Write in brief on any two of the following
(i) Language barrier (iii) Silence - as a medium of communication
(ii) Listening (iv) Meeting.
3. (a) Discuss the importance of the Public Relations Department in the modern organisation and explain 10
some of the methods available to P.R. Department to develop external public relations.
Or
(b) Write in brief on any two of the following
(i) Types of Committees (iii) News Letters
(ii) Conferences (iv) Press Release.
4. (a) (i) Write a letter of application in response of the following Advertisement. 7
"Wanted a Telephone Operator for an international organisation in Mumbai. Apply giving full details of age, qualification and experience to Box No. 205, The Times of India, D.N.Road,
Fort, Mumbai - 400 001".
Or
(ii) Write an Office Memo to be given to an accounts clerk in your company for coming late to the office and remaining absent without prior intimation.
(b) (i) Your college has organised a programme of felicitation of freedom fighters on the eve of 8 Independence Day. As the Secretary of Student's Council draft a suitable speech welcoming the freedom fighters on the occasion.
Or
(ii) Draft the Notice and Agenda of the Annual General Meeting of Jolly Electronics India Ltd. to be held at Patkar Hall, Churchgate, Mumbai - 400 020.
Also draft the Resolutions for the following
(i) Appointment of Bankers
(ii) Approving the common seal of the Company.
Section II
5. (a) (i) Write a letter on behalf of "Vasant Steel Furniture" to "Swastic Steels", Mumbai, asking for 6
quotation of prices of steel furniture for offices and homes. Enquire also about the commission given and about the mode of payment and credit facilities.
Or
(ii) You have received an order for goods which you no longer stock. Write a tactful reply trying to get the customer interested in a substitute.
(b) (i) Write a letter to a firm of a Pottery Manufacturers complaining that in the order for Cups, 6 Saucers, Plates and Glasses. You find a number of second quality articles, though you had ordered and have been invoiced for the first quality.
Or
(ii) Laxmi Sarees have received a complaint from Messrs Sawant and Bros., Mumbai that the Silk Sarees supplied to them are found to be narrower in width by several inches.
Draft a suitable replay regretting the inconvenience and offering to take back and replace the stock.
6. (a) (i) Messrs Desai and Sons have written to inquire about the credit worthiness of one of your 8
customers who has given your name as a reference. Write a suitable replay.
Or
(ii) You have received an inquiry as to the financial standing of a business friend who has not been doing his business satisfactorily. Draft a reply.
(b) (i) Messrs Patel and Sons, Mumbai have not paid an overdue balance at Rs. 60,000/- inspite 8 of repeated reminders. Make an appeal to their credit reputation and urge them to honour their obligation within 15 days.
Or
(ii) Draft sales letter to promote the sale of a "Frost-Free-Refrigerator".
7. (a) (i) As a Bank Manager, write a letter to the Head Office, recommending the loan applied for 6
by one of your old customers.
Or
(ii) A policy holder has instituted a claim for Rs. 1,60,000/- under a fire policy. On the basis of surveyor's report, the Insurance Company is unable to accept the amount claimed.
Draft a suitable reply to the policy holder.
(b) (i) Write a letter congratulating a friend who has been promoted to the rank of a company 6 secretary of the organisation.
Or
(ii) You have been informed of the death of the father a valued customer. Draft a letter of condolence.
8. (a) The workers in a large factory have been asking for a rise in wages and housing accommodation.
The management appoints a committee to investigate the merits of the demand. Draft the
committee's report.
Or
(b) Make a precise of the following passage reduction it to one third of its length and give it a suitable title:
India and the United States are at one in recognizing the right of free speech-which Mahatma Gandhi Called the foundation - stone of "Swaraj" or self-government and the rights of academic freedom, trade union organisation, freedom of the press and freedom of religion.
All the rights are recognised in international covenants. There are few governments which do not at least pay lip service to them. And yet, to quote Gandhi once more, "No principle exists in the abstract. Without its concrete application it has no meaning". In India as in the United States, these rights have concrete application - and real meaning.
It is to preserve these rights that both our nations have choosen similar paths to the development of our resources and the betterment of our people. There are differences between us in the degree to which economic growth is pursued through public enterprise, on the one hand, and private enterprise, on the other but more important than these differences is over shared belief that the political structure in which development takes , place should be democratic and should respect the human rights of each and every citizen.
Our two countries also agree that human needs are inseparable from human rights
- that while civil and political liberties are good in themselves, they are much more useful and much more meaningful in the lives of people to whom physical survival is not a matter of daily anxiety.
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India and the United States are at one in recognizing the right of free speech-which Mahatma Gandhi Called the foundation-stone of "Swaraj" or self-government and the rights of academic freedom, trade union organisation, freedom of the press and freedom of religion.
All the rights are recognised in international covenants. There are few governments which do not at least pay lip service to them. And yet, to quote Gandhi once more, "No principle exists in the abstract. Without its concrete application it has no meaning". In India as in the United States, these rights have concrete application - and real meaning.
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Our two countries also agree that human needs are inseparable from human rights
- that while civil and political liberties are good in themselves, they are much more useful and much more meaningful in the lives of people to whom physical survival is not a matter of daily anxiety.
Con.73 (a)-07.
JL-725 [Total Marks : 100
[REVISED COURSE]
(3 Hours)
N.B. : (1) Answer to the two sections should be written in the same answerbook.
(2) Figures to the right indicate full marks.
Section I
1. (a) What do you mean by Communication ? Explain the process of Communication.
Or
8
Write short notes on any two of the following
(i) The Communication Process
(ii) Use of electronic media in Communication
(iii) Importance of Fax in Business Communication
(iv) Downward Communication.
(b) (i) What are conferences ? How are they different from Committees ? Explain their advantages.
Or
7
(ii) Write short notes on any two of the following
(a) Psychological barriers
(b) External Public Relation
(c) Internal Public Relation
(d) Job Selection Interview.
2. Write short notes on any three of the following
2. Write short notes on any three of the following 15*
(a) News Letter
(b) Conferences
(c) Qualifies of a Public Relation Officer
(d) Functions of Business Letter
(e) Obstacles to Effective Listening.
3. (a) Discuss the difficulties of internal communication in an organisation. Suggest ways to tide over 10
these difficulties.
Or
(b) Explain the term 'Public' and show how 'Public Relation is a process based on mutual understanding between two parties.
4. Draft the Notice and Agenda of the Second Board Meeting of a company. Also draft carefully worded 8 Resolutions for any two items on the Agenda.
Section 2
5. (a) As a wholesale merchant Swiss Cotton Cloths, write a letter to a retailer offering certain cloth 6
samples at a very low price. Mention in your letter that the low price does not in any way reflect on the quality of the commodity.
(b) You have received an inquiry from 'Maratha Industries', Mumbai, for a certain brand of water 6 proof transistor battery cells on behalf of the Trombay Electrical Co. Write a letter regarding your enability to supply the inquiry brand and offer another brand you have in stock.
6. (a) Write a letter to promote the Sales of any one of the following 7
(i) Sukeshini Hair Oil
(ii) A Water Purifying Machine.
(b) One of your customer complaint that he has received a consignment of 100 kgs. of your Ulhasnagar 7 biscuits in a broken condition and had asked for an adjustment. He has attributed the damage to defective packaging. Write a suitable reply.
7. (a) M/s. Prem Sagar and Sons have enquired from you about the credit worthiness of M/s. Shanidev 8
Enterprises who have placed an order worth Rs. 1,00,000/- with them. Write a letter to M/s. Prem Sagar and Sons recommending M/s. Shanidev Enterprises. (Write this letter in Full Block Form).
(b) As the owner of Malpani Construction Company you have submitted a bill of Rs. 50,000/-'for 8 the work done at the office of Sarvodaya Nagar Co-operative Housing Society even after 60 days the payment has not been received. Write tactful letter reminding them that the bill is overdue. (Letter has to be written in Modified Block Form).
8. (a) The workers in a factory have been asking for a rise in wages and housing accommodation. 10
The management appointed a committee of three members to investigate the merits of the demand. Draft the committees Report.
Or
(b) There have been frequent cuts in water supply to your colony. As the secretary of the Residents' Welfare Association make a suitable Representation to the Municipal Commissioner.
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