University of Mumbai 2008 B.A S.Y.ember - Business Comnication (BC) - Question Paper
Kindly obtain the attachment.
133 :TllndHM0Q8
Con. 216-08. g.C HJ-7225
5-7' & ft- povro%
(3 Hours) [Total Marks : 100
N.B. (1) Answers to the two sections should be written in the same answerbook.
(2) Figures to the right indicate full marks.
Section I
1. (a) What do you mean by Communication ? Explain the process of Communication. 8
OR
(a) Write short notes on any two of the following : 8
(i) The Communication Process
(ii) Use of electronic media in Communication
(iii) Importance of Fax in business Communication
(iv) Downward Communication.
(b) (i) What are conferences ? How are they different from committees ? Explain 7
their advantages.
OR
(ii) Write short notes on any two of the following : 7
(1) Psychological barriers
(2) External public relation
(3) Internal public relation
(4) Job Selection Interview.
2. Write short notes on any three of the following : 15
(a) News Letter
(b) Conferences
(c) Qualities of a Public Relation Officer
(d) Functions of Business Letter
(e) Obstacles to Effective Listening.
3. (a) Discuss the difficulties of internal communication in an organisation. Suggest ways 10
to tide over these difficulties.
OR
(b) Explain the term Public and show how 'Public Relation is a process based on mutual 10 understanding between two parties.
4. Draft the Notice and Agenda of the Second Board Meeting of a Company. Also draft 8 carefully worded Resolutions for any two items on the Agenda.
Section II
5. (a) As a wholesaler of cosmetics, write a letter to a retailer offering certain cosmetic 6
samples at a very low price. Mention in your letter that the low price does not in any way reflect on the quality of the commodity. *
(b) You have received an inquiry from E. B. Madhavi, Senior College, Dombivli for a 6 certain brand of paper, on behalf of the Kalyan Paper Mart, Kalyan. Write a letter regarding your in ability to supply the inquired brand and offer another brand you
6. (a) Write a letter to promote the sale of any one of the following :
(i) Computer
(ii) Keshi Hair Oil
(iii) Refrigerator.
(b) A customer who had ordered a large quantity of flowers for the celebration of the office anniversary, has angrily telephoned to say that five of the thirty bouquets received are crushed. Draft a letter to be sent to him after immediately dispatching five fresh bouquets.
7. (a) Messers Dr. Parab & Company have enquired about the credit worthiness of Messers
Tiger Enterprises who have placed an order worth Rs. 3,00,000/- with them. Write a letter to Messers Dr. Parab & Company recommending Messers Tiger Enterprises. (Write this letter in Full-Block Form)
(b) As the owner of Jumbo Printers you have submitted a bill of Rs. 60,000/- for the work done of a local college. Even after 60 days the payment has not been received. Write a tactful letter reminding them that the bill is overdue. (Write this letter in Semiblock Form.)
8. (a) A sub-committee has been appointed to look into the problem of the poor working
of your companys new branch at Dombivli. Draft the Sub-Committees Report.
(b) On behalf of the residents of Ulhasnagar-Ambernath area, draft a representation to be submitted to the Municipal Commissioner, Ulhasnagar, drawing his attention to unhygienic conditions and inadequate civic amenities in this area.
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Attachment: |
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