University of Mumbai 2008 B.A S.Y.ember - Commerce - III - Question Paper
Kindly obtain the attachment.
162/p3/ksl/upq/oct 08kI
Con. 197-08. HJ-7624
( 3 Hours) [Total Marks : 100
s~y-&
N. B. : (1) Attempt any six questions.
(2) Figures to the right indicate full marks.
1. (a) What is marketing ? Explain the functions of marketing. 8 (b) Explain the modern concept of marketing. 8
2. (a) What are the advantages and limitations of marketing research ? 8 (b) How does political environment affecting marketing ? 8
3. (a) State the importance of market segmentation. * 8 (b) Explain the different types of markeing of consumer goods. 8
4. (a) Explain in brief the product development process. 8 (b) Explain the functions of branding. 8
5. (a) State the need for product testing. 8 (b) Explain the importane of packaging. 8
6. (a) Explain the methods of product pricing. 8 (b) Explain the importance of sales forecasting. 8
7. (a) What are departmental stores ? Explain its advantages. 8 (b) Explain different types of buying motives. 8
8. (a) Discuss the objectives of selection and training. 8 (b) What are the advantages of direct marketing ? 8
9. (a) What are the different types of retailers ? 8
(b) Explain the functions of sales management. 8
10. Write short notes on any four of the following : 20
(a) Consumer Behaviour
(b) Product Life Cycle
(c) Changing Marketing Environment
(d) Primary Data
(e) Types of Markets
(f) Importance of Lebelling.
163/p3/ksl/upq/oct 08KI
Con. 197-HJ-7624-08. 2
VcrfcR)
BRT : (0 FTFT JTJR
(R) vicflclcl 3Tcf> JPR'r pr cffrdid.
I. (3f) faquR Ujv WT ? ftifUIHlxl) gypcf W T,
(sf) f&TTDRlrft TOR FT? cJRT. C
3. (3f) 0WT TRltlRT fer FTC 3RT. C
(sf) -3fd?)q cjId|cKU||xj| ftqiTO ijftuiw ftcft ?
3. (3f) fl'UH iqr qpRT. C
(0 otitNt TcTcy Gcfqr fecRur gr. c
V. (<tf) ftemcf WZ cRT.
fa) fxFi'cbHlrf) FTF cRT.
K. (3T) virMlftcl clfcjql xji-qunjl 3liqs{qcfrdl 'HMII.
fa) cRTTl[uM ?W W 3RF.
(<3T) fqFTcft 5?fWTT iTicft FTE T.
fa) cR#st 3TcfMT W? qRT.
*3. (3{) ftlTFfk cRtpTTR Tor- WT ? WT HFTT.
fa) cRiprt'cft T.
d. (3f) f%cT5 cf uftTfidWTT rfxrf cRT.
fa) nw &quni tur ?
V (<H) RWccA cfJMl-qR' IM 3Wcf ?
fa) ft ccimixfl ft? srt.
?. cfaicqi xluiR fem fcffT. *
(3T) Ulcfr cfcfT
(cf?) scT ftquR TcTTcRUT
(I) fil'NKR UR
(F?) ulfclglr) i-|xti.
|
Attachment: |
| Earning: Approval pending. |
