Tamil Nadu Open University (TNOU) 2004 M.Com Commerce keting and keting Research - Question Paper

TAMILNADU OPEN UNIVERSITY
M.Com DEGREE exam (MCO-2 OCT –04)
MARKETING AND MARKETING RESEARCH
October, 2004.
Time: three hours Maximum marks: 75.

PART A – (3X5=15)
ans any 3 ques..
All ques. carry equal marks.
ans for every ques. should not exceed one page.


1. elaborate the characteristics of services?
2. What is product positioning? discuss the different product-positioning strategies.
3. discuss the socio-cultural factors influencing buyer behaviour.
4. elaborate the different kinds of restrictive trade practices?
5. elaborate the steps involved in the formulation of a research problem?

PART B – (4X15=60)
ans any 4 ques..
All ques. carry equal marks.


6. discuss the different bases for segmenting the consumer market.
7. discuss the different stages in the process of development of a new product.
8. discuss the different methods of pricing a product.
9. discuss the factors influencing the selection of a channel of distribution.
10. elaborate the salient features of the Consumer Protection Act, 1986?
11. define the different steps involved in conducting a marketing research.
12. explain the different sales promotion methods.

Earning:   Approval pending.