Tamil Nadu Open University (TNOU) 2009-1st Year M.Com Commerce Tamilnadu open university keting and keting research - Question Paper

M.Com. DEGREE exam –
JUNE 2009.
(AY 2003-04 to CY 2004 batches only)
First Year
Commerce
MARKETING AND MARKETING RESEARCH
Time : three hours Maximum marks : 75
part A — (3 ´ five = 15 marks)
ans any 3 ques..
1. State the importance of marketing.

2. List out the components of product mix.

3. State the objectives of pricing.

4. State the advantage of advertising research.

5. What do you mean by questionnaire?

part B — (4 ´ 15 = 60 marks)
ans any 4 ques..
6. elaborate the methods of market segmentation?

7. discuss the major components of Marketing Mix.

8. explain the essential qualities of a salesman.

9. State the main features of the consumer protection
Act 1986.

10. discuss the functions of the wholesalers.

11. discuss the scope and benefits of marketing
research.

12. explain the objectives and importance of packaging.

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Earning:   Approval pending.