Tamil Nadu Open University (TNOU) 2008 M.B.A KETING FOR MANAGERS (AY 2003-04 to CY 2005) - Question Paper

M.B.A. DEGREE/P.G.D.I.M./D.I.M. exam – JUNE 2008.
(AY 2003-04 to CY 2005)
MARKETING FOR MANAGERS
Time : three hours Maximum marks : 75
ans for five marks ques. should not exceed two pages.

ans for 10/15 marks ques. should not exceed five pages.

PART A — (3 × five = 15 marks)
ans any 3 ques..
All ques. carry equal marks.
1. Explain marketing as a managerial function.
2. How to identify market opportunity?
3. What motivates a customer to buy a product or service?
4. What is the need for segmenting of market?
5. Explain vertical marketing system.



PART B — (4 ´ 15 = 60 marks)
ans any 4 ques..
All ques. carry equal marks.

6 ‘ ‘Because of the increased complexity of market, more and more organisations are
giving increasing importance to marketing research in India’’ – explain.

7. Examine the tools used to study buyer behaviour.
8. A leading consumer durable firm is interested in modifying its product mix. What factor will you
consider for this analysis? what are on them.
9. Illustrate the use of skimming pricing and penetration pricing strategy.
10. What kinds of sales promotions are used by companies? How to plan sales promotion strategy and
programmes?
11. elaborate the different kinds of middlemen that facilitate the flow of goods and services from the
manufacturer to the customer? What factors influence distribution decisions?
12. Why do new products fail? Illustrate your ans with improper examples.
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Earning:   Approval pending.