Amrita Vishwa Vidyapeetham 2007 M.B.A Tourism Economy Management MB 410 - Question Paper

M.B.A. Tourism Economy Management MB 410 May 2007
Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
1. Mention about kinds of Tourism.
2. Vedanthangal Bird’s sanctuary.
3. Sound and Light show at Thirumalai Naickar palace at Madurai.
4. Flower show at Ooty promots domestic tourism – explain.
5. Golkonda Fort as a tourist attraction in Andhra Pradesh.
6. Define Tourism Marketing.
7. Write a note on Pleasure Tourism.
8. Mention the importance of Memorials as tourism attraction.
PART B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. Highlight the principal tourist attractions in South India. provide suitable illustrations.
10. Mention about the Natural attractions in India with special reference to Beach and Hill Resorts.
11. ‘Historical monuments are the vital assets of the Indian tourism industry’. discuss how they help to promote international tourism.
12. ‘Fairs and Exhibitions serve to promote domestic tourism in India’. Examine the statement.
13. The concept of Rural Tourism is likely to succeed in
India : If so, discuss it with suitable illustrations.
14. Tourism marketing differ from marketing of other consumer products’. Analyse the statement.
15. India is a paradise that has remained unexplored. explain on this statement and quote examples to support your views.

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