Tamil Nadu Open University (TNOU) 2008 M.Sc Psychology KETING AND CONSUMER BEHAVIOUR —I - Question Paper

M.Sc. DEGREE exam – JUNE 2008.

(AY 2003-04 to CY 2005)

Psychology

Second Year

MARKETING PSYCHOLOGY AND CONSUMER BEHAVIOUR —I

Time : three hours Maximum marks : 75

PART A — (3 × five = 15 marks)

ans any 3 of the subsequent.

ans for every ques. not to exceed one page.


1.What is Marketing Management? [MARKS 5]


2.What is meant by Managing Marketing Information? [MARKS 5]


3.What is Positioning? discuss its kinds. [MARKS 5]


4.Bring out the need for marketing research? [MARKS 5]


5.Define Consumer Behaviour and discuss its significance. [MARKS 5]


PART B — (4 X 15 = 60 marks)

ans any 4 ques..

ans for every ques. not to exceed four pages.


6.Bring out the market oriented strategic planning in detail. [MARKS 15]


7.How can market demand be measured? discuss. [MARKS 15]


8.What is meant by market segmentation? discuss the different kinds of market segmentation. [MARKS 15]


9.Explain the methods used in data collection for marketing research. [MARKS 15]


10.Discuss how the marketing activities are managed. [MARKS 15]


11.Bring out the determinants of Consumer Behaviour. [MARKS 15]


12.Explain consumer decision process in detail. [MARKS 15]


——————

Earning:   Approval pending.