Tamil Nadu Open University (TNOU) 2008 M.Sc Psychology KETING AND CONSUMER BEHAVIOUR — II - Question Paper

M.Sc. DEGREE exam – JUNE 2008.

(AY 2003-04 to CY 2005)

Second year

Psychology

MARKETING PSYCHOLOGY AND CONSUMER BEHAVIOUR — II

Time : three hours Maximum marks : 75

PART A — (3 × five = 15 marks)

every ans not to exceed one page.

1.Describe the tools of Promotion mix. [MARKS 5]


2.Explain the role of TQM in customer satisfaction. [MARKS 5]


3.Explain group properties. [MARKS 5]


4.Write a short note on long-term memory. [MARKS 5]


5.Write a short note on marketing research. [MARKS 5]


PART B — (4 ? 15 = 60 marks)

ans any 4 ques. in essay form.


6.Discuss in detail the marketing research process for a new product. [MARKS 15]


7.Describe the different psychological factors that influences consumer behaviour. [MARKS 15]


8.Describe model of consumer buying process. [MARKS 15]


9.Theories of personality and its implications on marketing. [MARKS 15]


10.Define sales promotion and explain the major decisions in sales promotion. [MARKS 15]


11.Explain the different approaches to data collection. [MARKS 15]


12.Explain the bases for segmenting consumer markets. [MARKS 15]


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Earning:   Approval pending.