Amrita Vishwa Vidyapeetham 2007 M.B.A Methods Of Product keting MB 417 - Question Paper

M.B.A. Methods Of Product Marketing MB 417 May 2007
Time : 3 hours Maximum : 100 marks
PART A — (5 × eight = 40 marks)
ans any 5 ques..
1. What are the informations on the tourist markets which will assist in segmentation?
2. State the components of marketing mix in tourism.
3. Enumerate the pricing objectives in Tourism.
4. Explain width, length and consistency aspects in Tourism.
5. What is the need for ‘Tourism Promotion’?
6. Briefly discuss the advantages of tourism planner.
7. How do you measure the employee behaviour in tourism organisation?
8. Outline the role of personal selling in tourism marketing.
PART B — (4 × 15 = 60 marks)
ans any 4 ques..
9. Define Tourism Marketing. discuss its special features.
10. Explain the different stages in PLC concept of tourism products.
11. Discuss in detail the different factors affecting tourism pricing.
12. Explain the role of promotional mix in Tourism.
13. Describe ‘‘Tourism arrangement process’’. discuss the procedure involved it.
14. Explain in detail the factors determining employee behaviour in tourism organisation.
15. Write a note on :
(a) New Tourism Product development
(b) Sales promotion in Tourism
(c) Logistics of tourist products.

Earning:   Approval pending.