Tamil Nadu Open University (TNOU) 2009-3rd Year B.B.A >>KETING RESEARCH>>E .>> - Question Paper

B.B.A. DEGREE exam
JUNE 2009.
Third Year
(AY 2004–05 batch onwards)
MARKETING RESEARCH
Time : three hours Maximum marks : 75

part A — (3 ´ five = 15 marks)
ans any 3 ques..
1. What is marketing research? State its importance.
2. elaborate the advantages of sampling?
3. What is called a research report? List out the kinds of report.
4. describe ‘‘Test marketing’’.
5. Why is advertising research necessary?

part B — (4 ´ 15 = 60 marks)
ans any 4 ques..
6. define the nature and scope of marketing research.
7. discuss the importance of a good research design.
8. describe the term ‘tabulation’. Under what conditions mechanical and electronic tabulation should be used?
9. discuss the different ‘‘stages in a product life cycle’’.
10. How would you choose advertisement media? discuss.
11. explain the investigations needed before introducing a new product in the market.
12. define the relationship ranging from marketing research and decision support system.

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Earning:   Approval pending.