Tamil Nadu Open University (TNOU) 2009-2nd Year B.B.A .>>keting Management PRODUCT MANAGEMENT>>E, .>> - Question Paper

B.B.A. DEGREE exam – JUNE, 2009.
Second Year
Marketing Management
PRODUCT MANAGEMENT
Time : three hours Maximum marks : 75
part A — (3 × five = 15 marks)
ans any 3 ques..
1. describe ‘Product’.
2. What is called ‘Product Elimination’?
3. What do you mean by Test Marketing?
4. What is called Brand Equity?
5. elaborate the functions of packaging?

part B — (4 × 15 = 60 marks)
ans any 4 ques..
6. explain the factors that influence the product mix
strategies.
7. discuss the ‘Product Life Cycle’.
8. explain the different stages of a New Product
Development process.
9. discuss the guidelines for building strong brands.
10. explain the new dimensions and recent patterns in
packaging.
11. discuss the methods of Product Positioning.
12. explain the role of a product manager in product line
decision strategies.
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Earning:   Approval pending.