Symbiosis International Education Centre 2007 Post Graduate Diploma KETING RESEARCH - Question Paper

Multiple option Single ans
ques. A factor's eigen value is the :-
accurate ans Sum of squares of its factor loading
Your ans Sum of squares of its factor loading


Multiple option Single ans
ques. Subscribers to Retail Store Audit(RSA) receive the report :-
accurate ans Monthly
Your ans Monthly


Multiple option Single ans
ques. What is coding?
accurate ans Assigning a code number to every possible response to the ques.
Your ans Assigning a code number to every possible response to the ques.


Match The subsequent
Question Correct Answer Your ans

Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune



True/False
ques. In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
accurate ans True
Your ans True


True/False
ques. In MDS, two-way modes, products can be compared on objective and perceived attributes.
accurate ans True
Your ans True


Multiple option Single ans
ques. The Factor analysis is designed to :-
accurate ans Reduce many Variables to fewer underlying factors
Your ans Reduce many Variables to fewer underlying factors


choose The Blank
ques. ________ kind of ques. allow response in affirmative or negative.
accurate ans Dichotomous
Your ans Dichotomous


Multiple option Single ans
ques. A multivariate technique which attempts to ascertain the relation ranging from a provided variable & a no of other variables is known as :-
accurate ans Regression analysis
Your ans Regression analysis


True/False
ques. The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables.
accurate ans True
Your ans False


True/False
ques. Quota controls are used for National Panel Studies.
accurate ans True
Your ans True


True/False
ques. Likert Scale allows the respondents to either agree or disagree with the statement.
accurate ans True
Your ans True


choose The Blank
ques. In absence of proper________ the market research becomes a data collection exercise.
accurate ans Problem Definition
Your ans Information


choose The Blank
ques. ________ can be used for the diagrammatic rating scale.
accurate ans Pictures
Your ans Pictures


Multiple option Single ans
ques. Which scale shows the difference in 2 or more entities?
accurate ans Nominal Scale
Your ans Ordinal Scale


True/False
ques. Determining the Questionnaire structure is the 1st step of process of Questionnaire design.
accurate ans False
Your ans False


Multiple option Single ans
ques. Corollary data in market analysis research is :-
accurate ans Data related to the product but not about the product
Your ans Data related to the product but not about the product


Multiple option Single ans
ques. Market Research is done to
accurate ans Explore the Opportunities
Your ans Explore the Opportunities


Multiple option Multiple ans
ques. This ques. is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". elaborate the highlights of the study?
accurate ans Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be obtained , Company wanted to manufacture watches
Your ans Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be obtained , Company wanted to manufacture watches


Multiple option Multiple ans
ques. A questionnaire can be :-
accurate ans Structured , Disguised , Informal
Your ans Structured , Disguised , Informal


choose The Blank
ques. Factor analysis is based on linear relationship through which ________ is derived.
accurate ans Factor loading
Your ans Factor loading


choose The Blank
ques. Finding out the number of vehicles at a provided junction is a ________ method.
accurate ans Direct Observation
Your ans Direct Observation


choose The Blank
ques. Data cleaning is done through extensive checks for________.
accurate ans Consistency and treatment of missing responses
Your ans Consistency and treatment of missing responses


choose The Blank
ques. The clients or organization should do the comparison of described research issue with ________.
accurate ans Other issues that need to be learned
Your ans Affordable cost

Earning:   Approval pending.