Symbiosis International Education Centre 2007 Post Graduate Diploma KETING RESEARCH - Question Paper

Multiple option Multiple ans
ques. Adhoc methods for determining Sample size are :-
accurate ans Rules of thumb , Budget constraint , Comparable studies
Your ans Rules of thumb , Budget constraint , Comparable studies


choose The Blank
ques. The data must be found quickly enough at ________.
accurate ans Reasonable costs
Your ans Appropriate costs


choose The Blank
ques. Complete________ of respondent and secrecy of data should be maintained.
accurate ans confidentiality
Your ans confidentiality


Multiple option Single ans
ques. Editing is the process of review of questionnaires with objective of :-
accurate ans Increasing accuracy and precision
Your ans Increasing accuracy and precision


True/False
ques. Smaller Companies or individual consultants do not have any role to play in Market Research Field.
accurate ans False
Your ans False


True/False
ques. Close ended ques. are time consuming and costly exercise.
accurate ans False
Your ans False


Multiple option Single ans
ques. The producers in the sellers' market are also forced to take decisions based on the market info because
accurate ans The resources are scarce
Your ans The resources are scarce


Multiple option Single ans
ques. Which of the subsequent methods is not used for descriptive research?
accurate ans Experiments
Your ans Experiments


True/False
ques. In conjoint analysis ranking involves complex trade offs.
accurate ans True
Your ans True


Multiple option Multiple ans
ques. A town can be classified on the basis of population as
accurate ans Class I , ClassIII , Metro
Your ans Class I , ClassIII , Metro


Multiple option Multiple ans
ques. Which publications can be refered for the research on Cotton & Textile Industry?
accurate ans Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Your ans Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal


Multiple option Multiple ans
ques. Which institutions should be contacted for research on Paint Chemicals?
accurate ans National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute
Your ans Research Institute For Paint Tech. , National Chemical Laboratory, Pune , Industrial Research & Development Center

Earning:   Approval pending.