Symbiosis International Education Centre 2007 Post Graduate Diploma KETING RESEARCH - Question Paper

MR LIST OF ATTEMPTED ques. AND ANSWERS


Multiple option Multiple ans
ques. Spontaneous response from respondent is possible in :-
accurate ans Unstructured ques. , Free response ques. , Probing ques.
Your ans Unstructured ques. , Free response ques. , Probing ques.


Multiple option Multiple ans
ques. While formulating the research purpose the subsequent points should be taken into consideration :-
accurate ans What are the issues or opportunities? , elaborate the decision alternatives? , Who are the users of the research?
Your ans What are the issues or opportunities? , elaborate the decision alternatives? , Who are the users of the research?


Match The subsequent
Question Correct Answer Your ans

Pretesting Eliminate flaws Sampling

Determine the specific data to be sought Statement of research purpose Statement of research purpose

Questionnaire structure Funnel approach Funnel approach

Physical characteristic of questionnaire Typography Typography



Multiple option Single ans
ques. Which of the subsequent have low usage frequency?
accurate ans Consumer Panel Study
Your ans Consumer Panel Study


Multiple option Single ans
ques. What is the publication Report?
accurate ans A Report with style, content according to the magazine and journals.
Your ans A Report with style, content according to the magazine and journals.


Multiple option Multiple ans
ques. Non hierarchical procedure of cluster analysis further has other subtypes like:-
accurate ans Sequential threshold , Parallel threshold , Optimizing partitioning
Your ans Sequential threshold , Parallel threshold , Optimizing partitioning


Multiple option Single ans
ques. For understanding who are the promoters of constructions of high-rise buildings are going on in a particular city, who should be contacted?
accurate ans Builders / Architects Association
Your ans Builders / Architects Association


Multiple option Multiple ans
ques. The respondents in the research of Pharma companies are :-
accurate ans Doctors , Patients , Pharmacists
Your ans Doctors , Patients , Pharmacists


choose The Blank
ques. Searching & Developing options is done in ________.
accurate ans Exploratory Research
Your ans Exploratory Research


Multiple option Single ans
ques. Data interpretation requires :-
accurate ans Logical skills
Your ans Logical skills


Multiple option Multiple ans
ques. The objective of Questionnaire design is to seek consistency with :-
accurate ans Method of data collection , Research objective , Respondent's willingness to ans ques. on the subject
Your ans Method of data collection , Research objective , Respondent's willingness to ans ques. on the subject

Earning:   Approval pending.