Symbiosis International Education Centre 2007 Post Graduate Diploma INTERNATIONAL KETING - Question Paper

accurate ans Market size & growth
Your ans Market size & growth


Multiple option Single ans
ques. What marketing technique is used to know international marketing need?
accurate ans Marketing info & research
Your ans Marketing info & research


Multiple option Single ans
ques. What does market approach focus on?
accurate ans Pricing from the viewpoint of the customer
Your ans Pricing from the viewpoint of the customer


True/False
ques. Promotion-mix decision consists of product,price,distribution,promotion
accurate ans False
Your ans True


Multiple option Multiple ans
ques. What are the internal sources of information?
accurate ans Sales record , Correspondence from salesmen
Your ans Government agencies , Sales record , Correspondence from salesmen


True/False
ques. Adding additional products to the overseas even if the company does not carry those products domestically - is an option for product development
accurate ans True
Your ans True


choose The Blank
ques. The term trade fair is used to mean ________.
accurate ans General large fair
Your ans General large fair


Multiple option Single ans
ques. When did a very significant change in the composition of India's exports took place?
accurate ans With the shift from export of traditional items to non-traditional items
Your ans With the shift from export of traditional items to non-traditional items


True/False
ques. This ques. is based on the case study "Chow Flowers Co. Ltd.". Japan was a net importer of artificial flowers until 1973, when it became a net exporter.
accurate ans False
Your ans False


choose The Blank
ques. ________, advertising, sales promotion influence customer
accurate ans Publicity
Your ans Publicity


choose The Blank
ques. The main elements of ________dimensions include per capita GDP
accurate ans Economic
Your ans Economic


Multiple option Multiple ans
ques. Which are the 2 years marked the end of the most protected trade regime phase in India?
accurate ans 1990 , 1991
Your ans 1990 , 1991


Multiple option Multiple ans
ques. What are the advantages of direct exporting?
accurate ans Greater control over foreign marketing plan , Quicker info feedbacks on markets, competition
Your ans Greater control over foreign marketing plan


Match The subsequent
Question Correct Answer Your ans

HONG KONG $ 2.5 billion exports in 1999-2000 $ 2.1 billion exports in 2002-03

USA $ 1.95 billion exports in 2002-03 $ 1.95 billion exports in 2002-03

UAE $ 2.5 billion exports in 2001-02 $ 0.5 billion exports in 1999-2000

UK $ 2.3 billion exports in 2000-01 $ 2.3 billion exports in 2000-01



Multiple option Multiple ans
ques. What are the necessary things of reliability & capability in selection of right supplier?
accurate ans Quality of product , Price of the product
Your ans Quality of product , Price of the product


Multiple option Single ans
ques. It's worthwhile to pursue a uniform pricing strategy
accurate ans When competitive position of the firm does not vary from market to market
Your ans When competitive position of the firm does not vary from market to market


Match The subsequent
Question Correct Answer Your ans

Corporate headquarters Role in making pricing decision Role in making pricing decision

Differentiated pricing strategy Lifestyle position of the product Lifestyle position of the product

Uniform vs. differentiated pricing Competition Competition

Uniform pricing strategy Competitive position does not vary from market to market Competitive position does not vary from market to market



Multiple option Multiple ans
ques. Which of the subsequent are among the top ten suppliers together accounting for over 60% of total imports?
accurate ans China , Germany
Your ans China , Germany


True/False
ques. 4P's of marketing include product,price,place and people
accurate ans False
Your ans False


True/False
ques. This ques. is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.
accurate ans True
Your ans True


True/False
ques. Exporting is the only avenue of entry into foreign market
accurate ans False
Your ans False


True/False
ques. Fairs are more useful for consumer products as it requires tech. demonstration.
accurate ans False
Your ans True


choose The Blank
ques. The ________ can be defined from 1950-51 to 1990-91
accurate ans Pre-reforms period
Your ans Post-reforms period


Multiple option Single ans
ques. When is economies of scale possible?
accurate ans When manufacturing is in bulk volume
Your ans Taste & preference are various

Earning:   Approval pending.