Symbiosis International Education Centre 2007 Post Graduate Diploma INTERNATIONAL KETING - Question Paper

ques. This ques. is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of a few councils, which are those?
accurate ans Apparel Export Promotion Council , Woolen Export Promotion Council
Your ans Apparel Export Promotion Council , Woolen Export Promotion Council


Multiple option Multiple ans
ques. Ethnocentric orientation includes subsequent things :-
accurate ans Same products , identical strategies , identical home and foreign market
Your ans Same products , identical strategies , identical home and foreign market


choose The Blank
ques. In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.
accurate ans Cooperative exporter
Your ans Trading companies


choose The Blank
ques. The most evident advantage of ________ is a faster begin in the target country
accurate ans Acquisition entry
Your ans Acquisition entry


Multiple option Multiple ans
ques. This ques. is based on the case study "Oriental Silk Pvt. Ltd.". Which products did help USA to become the largest importer?
accurate ans Silk fabrics , Made-ups
Your ans Silk fabrics , Made-ups


choose The Blank
ques. ________ is institutional source which provides market info.
accurate ans Chamber of commerce
Your ans Chamber of commerce


Multiple option Single ans
ques. Which is the pull factor that makes firms go internationally?
accurate ans Profitability
Your ans Profitability


choose The Blank
ques. ________ related to a number of products
accurate ans Length
Your ans Depth


Multiple option Multiple ans
ques. Which are the terms included in international marketing?
accurate ans Selling , Advertising , Distribution
Your ans Selling , Advertising , Distribution


Multiple option Single ans
ques. What is marketing research?
accurate ans Systemic gathering, processing, analyzing & interpretation of the marketing data
Your ans Systemic gathering, processing, analyzing & interpretation of the marketing data


Multiple option Single ans
ques. Under what circumstance is unified advertising policy possible?
accurate ans Custom, culture and demand are identical
Your ans Custom, culture and demand are identical


Multiple option Single ans
ques. What is the factor that helps to estimate market potential?

Earning:   Approval pending.