Symbiosis International Education Centre 2007 Post Graduate Diploma INTERNATIONAL KETING - Question Paper

LIST OF ATTEMPTED ques. AND ANSWERS


Multiple option Multiple ans
ques. What are the points which support to use marginal cost for export pricing?
accurate ans Manufacturer's product may be not well known in foreign market , Low prices may serve to widen & create markets
Your ans Low prices may serve to widen & create markets , Manufacturer's product may be not well known in foreign market


Multiple option Multiple ans
ques. What are the necessary things for good questionnaire?
accurate ans Avoiding irrelevant info , Making it easy
Your ans Drafting a survey questionnaire , Avoiding irrelevant info , Deciding on the goal of field research


Multiple option Single ans
ques. Product adaption is changing the product through
accurate ans Value addition
Your ans Value addition


choose The Blank
ques. ________ dictate product modifications resulting in change of raw materials
accurate ans Climatic conditions
Your ans Quality


Multiple option Single ans
ques. Which of the subsequent regulations does concern the raw material from which a product is made, the conditions under which it is processed?
accurate ans Health & safety regulations
Your ans Imports regulations


Multiple option Multiple ans
ques. What are the roles of price in the overall export marketing strategies?
accurate ans Creating competitive market , Export enhancing , Affecting profit
Your ans Creating competitive market , Export enhancing , Affecting profit


choose The Blank
ques. This ques. is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.
accurate ans United States
Your ans United States


True/False
ques. In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
accurate ans True
Your ans True


True/False
ques. This ques. is based on the case study "Chow Flowers Co. Ltd.". The largest importer was the United States, absorbing over 40% of all exports.
accurate ans True
Your ans True


Multiple option Single ans
ques. Why should market researcher identify segments?
accurate ans They can arrive at a more right estimate of its potential consumption & sales
Your ans They can arrive at a more right estimate of its potential consumption & sales


True/False
ques. In international market, the existing of various legal systems makes the task of businessmen more difficult.
accurate ans True
Your ans True


choose The Blank
ques. ________ often buy direct from producers, their requirements of raw materials, metals or components.
accurate ans Industrial buyers
Your ans Industrial buyers


Multiple option Multiple ans

Earning:   Approval pending.