Tamil Nadu Open University (TNOU) 2009 B.A Economics of keting - Question Paper

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UG-648 BECAL-11

B.A. DEGREE EXAMINATION - JUNE, 2009.

First Year (AY 2005-06 batch onwards) Economics

ECONOMICS OF MARKETING Time : 3 hours Maximum marks : 75

PART A (3 x 5 = 15 marks)

Answer any THREE questions.

1. List out the objectives of marketing.

2. What are the factors influencing consumer behaviour?

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3. What is Market Aggregation?

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4. Discuss the factors determining product mix.

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5. What are the objectives of pricing decisions?

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PART B (4 x 15 = 60 marks)

Answer any FOUR of the following.

6. Describe the various elements of marketing system.

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7. Consumer satisfaction leads to better sales Explain.

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8. What are the various stages in product life cycle? Qu0ot uGip U0iffirn ium0i?

9. Discuss the types of pricing.

10. Examine the factors influencing channel decisions. uQiruZU¹ WZU |nUs iiA.

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11. State the factors governing the selection of the media.

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12. Discuss the need for a marketing information system.

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